Yvette Wade Email & Phone Number

Vancouver, Washington, United States

Battle Ground, Wa

• In 2021 volunteered for a black woman-owned business to create an identity system for her products.• Prototype, designed, and coded customer website to improve SEO, mobile-friendly, and modernized to fit the needs of the customer and their users.• Implemented a marketing strategy that increased a client’s sales by 50%.• Created space-saving POP packaging for a disposable toothbrush, increased sales by 200%.• Redesigned website for a log furniture company, doubling sales.

Portland, Oregon Metropolitan Area

• Set up a marketing strategy for campaigns and content for internal uses and external affiliates.• Updated copy and images on Hempsi's website to improve SEO content increasing organic traffic.• Implemented and designed D2C and B2B email strategies increasing open rates and click-through.• Managed automated email flows in Klaviyo - updated and fixed email and links not working.• Created social media content to increase engagement across all platforms.• Set up a loyalty rewards program to increase customer retention and cross-marketing.• Managed coordination of company packaging proofing and printing with multiple suppliers.• Increased direct-to-consumer sales by double in 6 months.

Vancouver, Washington, United States

Managed eCommerce-specific content creation (resources and workflows) and supported creative teams to create enhanced content, Search Engine Optimization (SEO), and images.• Partnered with content owners to ensure product content met retailer requirements for publishing.• Managed product content in Product Information Management (PIM) and Digital Asset Management (DAM) platforms as needed to support content management and publishing.• Created and populated content in DAM for 300+ products in 6 months' time.• Managed content publishing across external retailer platforms including content integrity audits.

Vancouver, Wa

Coordinated all the details of the complete process of design, layout and content maintenance of the company catalogs for over 5,500 products. Designed, produced and maintained catalogs and website using content from database. Additionally, create various types of projects including logos, magazine ads, full color packaging, instructions, brochures, trade show graphics and anything that the marketing department needed to be involved.• Work effectively across company departments to collaborate the best solutions for all projects.• Art direction for designers on branding and content of 40 in-house brands. • Project management for projects and manage workload balance for design team.• Create copy and proofread all projects for the department. • Helped team transition with being acquired by Hawthorne Gardening Company

Vancouver, Wa

Managed a team of graphic designers and the department’s projects for a hydroponic manufacturer and distribution company’s 40 unique brands. Projects included branding, sales flyers, advertising, packaging, banner ads, POP, social media ads, broadcast emails, tradeshow graphics, and much more. Provided art direction for designers on branding and content of in-house brands. Created and coordinated the details of the complete process of design, layout, photography, and content maintenance of the company catalogs and websites for over 5,500 products. • Produced various types of projects including logos, magazine ads, packaging, instructions, brochures, and trade show graphics to help the company grow from a 10 million to a 500 million dollar company in 15 years.• Designed, produced, and maintained catalogs and websites using content from CMS database that reduced time to publish and print. Release of catalogs increased sales by 25-30%.• Created SEO content for the company websites that increased traffic by 30%.• Worked with the executive team, category/sourcing team, and design team to create and populate 30-plus brands in a 2-year time frame.

Vancouver, Washington, United States

Worked with executive management to create one of the most responsive and flexible hydroponic industry-leading creative teams that produced hundreds of pieces of content including, branding, advertising, packaging, photography, presentations, sales materials, tradeshow displays, and more. Researched and designed a rebrand of the company’s top retail brand that increased sales. Created and coordinated the details of the complete process of design, layout, photography, and content maintenance of the company catalogs and websites.• Researched and implemented new EasyCatalog software to create the company’s catalogs faster and more efficiently. Worked with the company data team to combine 3 different databases into one for the business, website, and catalogs. This improved data quality and correctness across the business and reduced catalog production time by 1/3.• Used project management system to distribute the workload for the design team and proofing for stakeholders. • Developed standard operating procedures to unify file management, brand management, and training to increase speed and productivity for the creative team.• Advised executive team on budget, staffing, and equipment needs for the marketing team.

Vancouver, Washington, United States

Worked with cross-functional departments and management to create packaging labels, posters, catalogs, magazine ads, and website content. Helped organize company assets into folders and categories for quicker distribution. Guided an upgraded to new design software solution to increase productivity. • Developed a visual branding solution for EcoPlus, a new in-house brand, to become a profitable and industry-leading brand.• Designed in-store posters and displays as an added service to our customers and to increase in-store sales.• Created and maintained two company websites.• Implemented design solutions for trade show booths including display graphics.

Certificate Progarm, Ux & Visual Interface Design

Bachelor Of Arts - Ba, Graphic Design

Associate Of Arts And Sciences (A.A.S.), Graphic Design