Yvette F. Mckechnie Email & Phone Number

Washington, DC, US

Washington DC

Provide businesses with marketing strategies that help increase visibility, brand awareness and customer conversions. Some services include copywriting, communication pieces/marketing collateral, brand strategy, market strategy with review of consumer, data analysis, trends and more.Businesses served include:Catholic Charities of Arlington, Semper Fi 5K.

• As many businesses rely on data and research to make smart business decisions needed to grow and enhance customer experience, it is my duty to uncover this critical data for AMADC board review. This information.
• Increased membership
• Increased participation by offering high-Calibur education and growth opportunities
• Increased number of quality partnerships
• Overall growth

Washington D.C. Metro Area

• As a volunteer Board member, I was in charge of bringing in new and engaging existing strategic partnerships with AMADC (American Marketing Association DC Chapter). Leading the team in research, pursuing and developing.
• Increased Partners/Sponsors by 110%
• Enhanced chapter visibility
• Streamlined process for intake and tracking fulfillment
• Created new revenue source

Washington D.C. Metro Area

Worked with a team as a pro-bono consultant/expert in the field of marketing, providing professional marketing expertise to non-profit organizations within the metro-DC area. Each consultant is hand picked and tasked to various teams and projects which range in scope from strategic planning, collateral development, to annual reports/brochures and.

Alexandria, VA

• Managed several projects for the association and its affiliates, including the Combined Federal Campaign of the National Capitol Area (CFCNCA). Launched a new product/revenue source, the CFC Accelerator, and increased.
• Researched and developed branding materials and initiatives for successful launch of new business tool
• Managed CFCNCA campaign, in addition to creating standardization for various processes resulting in increased productivity
• Developed and directed annual CFCNCA ‘Thank You’ Video
• Increased social media presence for CFCNCA by 150% in less than three months

Bethesda, MD

• Formerly American Association of Blood Banks (AABB). Provided marketing support for internal departments in the development of strategic marketing plans, marketing collateral, membership recruitment and retention.
• Analyzed marketing efforts to ensure highest ROI on activities, ensuring sales targets were met and efforts maximized
• Recommended, produced and analyzed targeted surveys based on defined needs of internal departments
• Coordinated, planned, and represented the association at 12-14 major biotech and medical conferences annually
• Created 'AABB Brand Guide' to be used both internally as well as externally to strengthen and maintain brand consistency
• Increased brand recognition of online job bank search engine CareerLink, resulting in increased usage and revenue by 35%

Washington, District Of Columbia, United States

• Marketed and sold high-tech software to various clients, in addition to training clients on implementation and use of software for highest effectiveness.
• Researched, developed and implemented marketing campaigns resulting in 27% increase of sales and brand awareness
• Lead team to execute companywide collection of data, testimonials and other best practices for external and internal uses

Sasebo, Japan

Chicago, IL

Chicago, IL