Yvette F. Mckechnie Email and Phone Number
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Entrepreneurial, creative and strategic marketing professional with more than 20 years progressive experience in branding, marketing, sales, and communications with focus on consumer services. Proven success in strategic planning, development and execution of a full range of marketing, branding and business development initiatives with non-profits, associations, start-ups and corporations. Superior presentation, negotiation skills and proven track record in client communications, strong ability to multitask while focused on the details.Experience with launching new products, customer loyalty programs, branding and breathing new life into stagnant products and business lines. Keen ability to see beyond problems to clear solutions and formulate new ideas for innovative avenues of business. Enthusiastic team player, pragmatic and resourceful in achieving results.Top Skills:• Strategic Partnerships, Negotiations • Branding (logos, creative writing & ad copy)• Sales, Account and Relationship Management• Marketing, Communications Promotions Development • Analytics and Strategic Planning• Copywriting and Editing• Social Media Strategy• B2B, B2C and B2G• Proficient in Microsoft Office Suite (word, excel, power point)• Creative Suites (Adobe, Canva)• Basic HTML• Survey software (Qualtrics, Survey Monkey, etc)• Social media outlets
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Co-Founder | Research, Online And Brand StrategistSmc2Washington, Dc, Us
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Co-Founder | Research, Online & Brand StrategistSmc2 Jun 2011 - PresentWashington DcProvide businesses with marketing strategies that help increase visibility, brand awareness and customer conversions. Some services include copywriting, communication pieces/marketing collateral, brand strategy, market strategy with review of consumer, data analysis, trends and more.Businesses served include:Catholic Charities of Arlington, Semper Fi 5K Race, Green Door Behavioral Health, Whittman-Walker Heath; Kellen Projects; FORGE Branding; Resource Connections; GaZimaGames.com; Ishman Body Care; www.massagetablerentals.com; Stateline.org of Pew Research Center; and “Chef Cheo” as seen on Martha Stewart Living.
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Vp Research & IntelligenceThe American Marketing Association—Washington, Dc Aug 2014 - Mar 2017As many businesses rely on data and research to make smart business decisions needed to grow and enhance customer experience, it is my duty to uncover this critical data for AMADC board review. This information assisted the board in making intelligent decisions needed to continue to move the AMADC chapter of the American Marketing Association in direction of growth and prosperity.With data provided, the DC Chapter of AMA achieved:• Increased membership• Increased participation by offering high-Calibur education and growth opportunities• Increased number of quality partnerships• Overall growth -
Board Member, Vp Of Sponsorships & Strategic PartnershipsAmadc Mar 2010 - Aug 2014Washington D.C. Metro AreaAs a volunteer Board member, I was in charge of bringing in new and engaging existing strategic partnerships with AMADC (American Marketing Association DC Chapter). Leading the team in research, pursuing and developing strategic relationships with various local and national businesses that ultimately enhanced member and non-member experiences through various professional offerings. Wrote and negotiated contracts that were mutually beneficial. Fostered partnership relations for longevity with a primary focus in keeping AMA/AMADC as leader of marketing education and trends ahead of competitors, while also staying focused on the strategic goals.• Increased Partners/Sponsors by 110%• Enhanced chapter visibility • Streamlined process for intake and tracking fulfillment• Created new revenue source
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Pro-Bono Consultant/MarketingTaproot Foundation Apr 2012 - Jun 2016Washington D.C. Metro AreaWorked with a team as a pro-bono consultant/expert in the field of marketing, providing professional marketing expertise to non-profit organizations within the metro-DC area. Each consultant is hand picked and tasked to various teams and projects which range in scope from strategic planning, collateral development, to annual reports/brochures and rebranding efforts. Ultimately, Taproot and its consultants are giving back to strengthen the community and the people it serves. -
Manager, Marketing & CommunicationsGlobal Impact Nov 2011 - Apr 2012Alexandria, VaManaged several projects for the association and its affiliates, including the Combined Federal Campaign of the National Capitol Area (CFCNCA). Launched a new product/revenue source, the CFC Accelerator, and increased brand visibility overall. Also served as the liaison to the Secretary of Education, the Honorable Arne Duncan, during his tenure as the CFCNCA honorary chair for special projects.• Researched and developed branding materials and initiatives for successful launch of new business tool• Managed CFCNCA campaign, in addition to creating standardization for various processes resulting in increased productivity• Developed and directed annual CFCNCA ‘Thank You’ Video• Increased social media presence for CFCNCA by 150% in less than three months -
Marketing Coordinator (Project Marketing Manager)Aabb Feb 2008 - Aug 2011Bethesda, MdFormerly American Association of Blood Banks (AABB). Provided marketing support for internal departments in the development of strategic marketing plans, marketing collateral, membership recruitment and retention campaigns, and booth sales for annual conference. Managed the promotion of all books to existing members and new markets; developed and implemented integrated marketing plans for each book. • Analyzed marketing efforts to ensure highest ROI on activities, ensuring sales targets were met and efforts maximized• Recommended, produced and analyzed targeted surveys based on defined needs of internal departments• Coordinated, planned, and represented the association at 12-14 major biotech and medical conferences annually• Created 'AABB Brand Guide' to be used both internally as well as externally to strengthen and maintain brand consistency• Increased brand recognition of online job bank search engine CareerLink, resulting in increased usage and revenue by 35% -
Sr. Elections Consultant (Senior Sales And Account Manager)Votenet Solutions Jan 2007 - Feb 2008Washington, District Of Columbia, United StatesMarketed and sold high-tech software to various clients, in addition to training clients on implementation and use of software for highest effectiveness. • Researched, developed and implemented marketing campaigns resulting in 27% increase of sales and brand awareness• Lead team to execute companywide collection of data, testimonials and other best practices for external and internal uses -
Facility Manager, Instructor & Dod TeacherDepartment Of Defense/ Morale Welfare Recreation (Mwr) United States Navy, Jul 2004 - Jun 2006Sasebo, Japan
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Director Of MarketingCountrywide Home Loans; Gillis Greenwald Group Feb 2003 - Mar 2004
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Key Account Manager And Accounting RepresentativeIexplore.Com Feb 2002 - Jan 2003Chicago, Il -
International Sales ManagerHyatt Regency Chicago Sep 1999 - Feb 2002Chicago, Il
Yvette F. Mckechnie Skills
Frequently Asked Questions about Yvette F. Mckechnie
What company does Yvette F. Mckechnie work for?
Yvette F. Mckechnie works for Smc2
What is Yvette F. Mckechnie's role at the current company?
Yvette F. Mckechnie's current role is Co-Founder | Research, Online and Brand Strategist.
What is Yvette F. Mckechnie's email address?
Yvette F. Mckechnie's email address is yv****@****hoo.com
What skills is Yvette F. Mckechnie known for?
Yvette F. Mckechnie has skills like Strategic Partnerships, Social Media, Marketing Strategy, Sales Management, Marketing Communications, Account Management, Email Marketing, Budgets, Marketing, Product Marketing, Strategic Planning, Brand Development.
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