𝘚𝘦𝘳𝘷𝘪𝘤𝘦𝘔𝘢𝘴𝘵𝘦𝘳 𝘉𝘳𝘢𝘯𝘥𝘴 𝘪𝘴 𝘢 𝘭𝘦𝘢𝘥𝘦𝘳 𝘪𝘯 𝘯𝘦𝘦𝘥𝘴-𝘣𝘢𝘴𝘦𝘥 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘯𝘨 𝘶𝘯𝘥𝘦𝘳 𝘴𝘦𝘷𝘦𝘯 𝘣𝘳𝘢𝘯𝘥𝘴 𝘢𝘤𝘳𝘰𝘴𝘴 50 𝘴𝘵𝘢𝘵𝘦𝘴 𝘢𝘯𝘥 9 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘸𝘪𝘵𝘩 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 $3.7𝘉 𝘪𝘯 𝘴𝘢𝘭𝘦𝘴.Reports to the Digital Marketing Director and drives brand awareness through SEO strategy optimization, operational excellence, and digital marketing optimization to increase ServiceMaster brand awareness and overall growth.▪ Collaborated with internal digital marketing teams and external agency partners to define key market performance indicators and implement industry-level measurement, distribution plans, and affiliate marketing to gauge campaign success.▪ Partnered with brand, creative, and digital departments to establish dynamic SEO marketing campaigns for the ServiceMaster Restore and ServiceMaster Recovery Management brand; expanded website and user engagement exposure by 20%.▪ Established, executed, and measured integrated, multi-channel SEO strategies to increase brand leads by 37% YOY that yielded over $23M of incremental system-wide sales.▪ Formulated strategic business plans, targeted lead generation, sponsorship, and premium market penetration ensuring competitive client positioning, social engagement, and maximum exposure.▪ Evaluated partnerships with national brands by utilizing value-driven consumer rating reports, metrics, and performance data analytics; demonstrated successful campaign execution that solidified client market credibility and preparedness.▪ Cultivated mutually beneficial relationships with public relations partners and key strategists to maintain relevance and significant media presence in a dynamic digital market.

𝘙𝘰𝘴𝘸𝘦𝘭𝘭 𝘗𝘢𝘳𝘬 𝘊𝘰𝘮𝘱𝘳𝘦𝘩𝘦𝘯𝘴𝘪𝘷𝘦 𝘊𝘢𝘯𝘤𝘦𝘳 𝘊𝘦𝘯𝘵𝘦𝘳 𝘪𝘴 𝘢 𝘤𝘢𝘯𝘤𝘦𝘳 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘢𝘯𝘥 𝘵𝘳𝘦𝘢𝘵𝘮𝘦𝘯𝘵 𝘤𝘦𝘯𝘵𝘦𝘳 𝘭𝘰𝘤𝘢𝘵𝘦𝘥 𝘪𝘯 𝘉𝘶𝘧𝘧𝘢𝘭𝘰, 𝘕𝘦𝘸 𝘠𝘰𝘳𝘬.Under the leadership of the Director of Marketing with direct oversight of a Digital Marketing Specialist. Immersed in shaping strategy, production, and project management plans to execute multi-platform online marketing, and content management. ▪ Researched and achieved targeted financial objectives in collaboration with the Roswell Park Leadership team through the analysis of business trends, eliminating performance gaps, initiating corrective actions, and employing effective client solutions.▪ Engaged with technical product development teams, client support groups, and digital marketing to streamline patient information content; allowing for greater participation and increased customer engagement.▪ Measured, reported, and monitored organic search analytics over time. Used data to inform the search strategy and to solve search-related bottlenecks; utilized SEO tools, such as SEMrush to monitor website activity, traffic, and search ranking position.▪ Developed and managed an online blog utilization strategy with social media integration emphasizing client offerings to optimize engagement and enablement; created an increase in newsletter subscriptions by 20% and new patient admissions by 15%.▪ Leveraged Roswell Park’s digital communication strategy and partnerships with external stakeholders, partner organizations, sales leaders, and marketing teams to create accuracy of all published content, taxonomy, and user menus.

𝘛𝘩𝘦 𝘗𝘦𝘳𝘦𝘤𝘮𝘢𝘯 𝘍𝘪𝘳𝘮 𝘪𝘴 𝘢 𝘕𝘦𝘸 𝘠𝘰𝘳𝘬-𝘣𝘢𝘴𝘦𝘥 𝘭𝘢𝘸 𝘧𝘪𝘳𝘮 𝘣𝘦𝘴𝘵 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳 𝘪𝘵𝘴 𝘸𝘰𝘳𝘬 𝘰𝘯 𝘪𝘯𝘫𝘶𝘳𝘺-𝘳𝘦𝘭𝘢𝘵𝘦𝘥 𝘤𝘢𝘴𝘦𝘴.Reported to the Marketing Director with direct supervision of a Marketing Coordinator and led the development of a dynamic brand communication strategy and target audience portfolio for the firm optimizing brand and marketing enablement. ▪ Coordinated multi-platform marketing, key partnerships, and promotional SEO campaigns to support cross-promotional branding efforts; launched email campaigns and various social media strategies which improved end-user experience.▪ Compiled performance data and analytics to design, assess, and optimize digital content strategies while increasing SEO engagement/channel growth; collaborated across design teams to develop dynamic media content.▪ Defined key performance indicators via Google Analytics and implemented industry-level measurement, content, and distribution plans, to gauge the success of paid, organic, and digital media campaigns.

𝘞𝘢𝘳𝘮 𝘛𝘩𝘰𝘶𝘨𝘩𝘵𝘴 𝘪𝘴 𝘢 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘤𝘶𝘵𝘵𝘪𝘯𝘨-𝘦𝘥𝘨𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘢𝘯𝘥 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦-𝘣𝘢𝘴𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘳𝘦𝘴𝘪𝘥𝘦𝘯𝘵𝘪𝘢𝘭 𝘦𝘯𝘦𝘳𝘨𝘺.Under the direction of the Marketing Director and responsible for the deployment of full-cycle online marketing and SEO strategy for over 30 client accounts through needs analysis, discovery, product value, and partnership development. ▪ Researched and achieved targeted financial objectives for 30+ clients through the optimization of meta tags and website design content; applied WordPress functionality which increased search engine rankings and website traffic.▪ Collaborated with marketing and product teams to develop effective digital media SEO campaigns and promotions, resulting in a 50% increase in brand awareness and a 25% increase in website traffic.▪ Executed project governance supporting teams to construct and deliver a link-building strategy leveraging White Hat SEO principles and Moz methodologies designed to elevate PageRank statistics and improve overall website traffic.

• Meticulously maintained the member database, ensuring accurate and up-to-date information for seamless communication and efficient record-keeping.• Played a crucial role in website maintenance, keeping content relevant and engaging to enhance the user experience. Additionally, I managed website trafficking, optimizing online visibility and driving traffic to the organization's online platforms.• Actively participated in public relations campaigns, grant proposals, fundraising initiatives, and special events. My efforts included securing sponsorships from local retail establishments, doctors, and healthcare professionals to bolster the organization's reach and impact.• Collaborated closely with the staff and contributed to the seamless management of events and the formation of support groups. I also played a role in advertising and maintaining these initiatives, ensuring they remained accessible and beneficial to the community.• Took charge of ensuring timely and complete state registrations for the Foundation's participation in the Combined Federal Campaign, adhering to all necessary legal and regulatory requirements.• Leveraged my creative skills to develop compelling newsletters, e-blasts, and marketing materials for mass distribution. These materials effectively communicated the organization's mission, events, and accomplishments to its audience.• Provided patient support by being empathetic and knowledgeable to help guide my interactions with patients, and offered valuable assistance and addressed medical concerns related to Graves' and other thyroid diseases. My commitment to supporting individuals facing health challenges drove positive patient experiences.

• Meticulously created tracking codes for online and print advertisements. These codes enabled accurate reporting, allowing the team to assess the effectiveness of various campaigns and make data-driven decisions.• Proactively provided valuable assistance in project management, helping to ensure smooth workflow and timely deliverables. I also played a role in banner ad production and website layout, contributing to visually appealing and engaging content.• My commitment to quality extended to proofreading creative material. By meticulously reviewing content before production and delivery to media outlets, I ensured error-free and polished materials reached the intended audience.• Demonstrated proficiency in handling client website traffic data, extracting relevant insights for analysis and reporting. These data-driven reports served as valuable tools for strategic decision-making and effective lead follow-up.• Efficiently coordinated web traffic for both interactive and media departments. This coordination ensured seamless collaboration and optimized website performance.• Actively performed market research on new developments in social media. This knowledge empowered clients with insights to shape their marketing campaigns and engage their target audience effectively.

• Executed an ad program in over a dozen parent publications across the nation in support of the Zoo partnership program.• Researched and made recommendations on zoo and airport playspaces and communication publications to promote the Fisher-Price brand messages.• Coordinated the creation of a musical CD to support their Royal Caribbean onboard play programs.• Organized the installation of the Fisher-Price playspace in the Eastern Hills Mall in Western New York.• Created a PR Guideline Handbook that discusses key topics of inquiry for senior management briefing.

• Through my SEO strategy, we achieved remarkable results, driving a big increase in website traffic. This led to the successful launch of two Norton brand micro sites, a testament to the effectiveness of my approach in expanding the online presence of the brand.• Closely monitored and tracked website traffic, analyzed consumer trends and behavior for Norton Abrasives Do-It-Yourself/Contractor segments. This data-driven approach enabled us to make informed decisions, tailoring our marketing efforts to meet consumer preferences and needs.• Performed market research where I diligently studied competitors and market trends. This was key in the development of new abrasive products and the creation of impactful marketing campaigns. • As part of maintaining a comprehensive product catalog, I curated a database of current information on complimentary power tools to Norton abrasive products. This repository ensured that product catalogs and correspondence were always up-to-date, facilitating smooth interactions with customers and business partners.• Assisted with event planning for sales conventions, tradeshow preparations, direct mail campaigns, and external billing. My administrative support was pivotal in ensuring that departmental operations ran efficiently, and initiatives were executed flawlessly.