Trekking up a mountain is something that has always made me genuinely happy. I love stepping onto a trail and feeling exhilarated. It’s an adventure that is ever-changing, different each time you step onto the path.

Responsibilities:- To deliver the membership development and customer service functions for the Singapore Market.Key Areas of Achievements: - Conceptualised and delivered the Inaugural ACCA Ethics Film Festival which (tickets are fully sold out) reached out to over 850 stakeholders and made a great impact on the local accounting sector – catching the attention of many accounting professional bodies. - Led and conceptualised the inaugural Future Leaders Aspiration Programme (FLAP) that provided much variety and learning opportunities for overseas students. - Set up the first GenNext Club in Asia and making it self-sustaining. The number of GenNext members grew by 500% in a year.

Headed a team of 6 and worked closely with the Principal in Japan, Headquarters, respective country management in Asia (Cambodia, China, Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam) and Subaru dealerships to develop the below 3 key areas (i) dealership development (ii) customer services (iii) loyalty programmesKey achievements: - Executed an inaugural dealers conference in Bangkok and invited more than 100 dealers for networking and to share Subaru’s directives.- Created SOPs for onboarding new and renew existing dealerships and set up processes and criteria to evaluate the performance of dealerships i.e. sales target and facilities standards.- Developed dealers’ prospectus for dealers’ recruitment in Malaysia, Thailand, Taiwan and Philippines.- Developed CS training materials and worked with trainers to conduct trainings for frontliners and customer service executives.- Set up teams to monitor customer satisfaction level in all service touch points and to ensure all resolutions are recorded and tracked.- Implemented quarterly audits, voice-of-customers, mystery shopping and focus groups to track and evaluate customer experience.- Successfully published quarterly magazine to keep customers informed on latest events and new products and developed DUO Rewards mobile app for customers to enjoy lifestyle benefits and earn loyalty points in exchange of rewards.- Developed brand guidelines, event concepts and SOPs for the expansion of CRM in Thailand and Hong Kong.- Successfully planned an inaugural road trip from Singapore to Malaysia for more than 20 car owners- Devised an SMS program to inactive users that lifted engagement rates by 20%.- Successfully renew contracts with Safra, Mediacorp, Maybank in collaboration on sponsorship activities i.e. Hole-In-One, Shape Run Marathon and Subaru Car Challenge.

FBN Asia is a regional chapter of FBN International, the world's leading network of business-owning families. Responsibilities:- Conducted competitive and pricing analysis to assess the trends and market demands.- Executed membership and programme development initiatives.- Led membership acquisition and support membership management.Some of my key achievements are: - Partnered with educational institutions to establish a learning framework to help families in the areas of personal development, family relationships and business sustainability, - Successfully partnered with the Business Family Foundation in Canada and launched the inaugural FBN Academy for Professional Family Business Advisors and Educators in November 2013 in Singapore (with profits of S$40,000). 60 participants turned up for the event and they were mainly from financial institutions, family offices, consultancy firms and family business locally and in Asia e.g. Credit Suisse, Price Water Cooper House and DBS, - Successfully created the inaugural family business NxGen Career Bootcamp in March 2014 (2.5 days workshop with profits of S$30,000) for 25 Next Generation family members with INSEAD Business School in Singapore.

The International Student Identity Card (ISIC), a joint venture between STA Travel UK and GTS Alive Czech Republic, provides its holders with discounts and privileges to over 42,000 travel and lifestyle products and services. In Singapore, ISIC has traditionally supplied its cards through a travel agency partner. In 2012, ISIC HQ in the Netherlands decided to set up a full office in Singapore as an experiment for its intended more aggressive move into the Asian market.Roles and Responsibilities: - Set up and run ISIC's first Singapore office.- Duties comprised administrative and operational, finance, product development and business development, sales and distribution, marketing and customer service follow-up. My achievements in significantly transforming the ISIC product and its market value within 6 months include:- Successfully set up and operationalized ISIC's business office in Singapore- Increasing card benefit partners by 250%- Increasing card benefits by 500%, card benefit locations from 10 to 169- Increasing card benefit sectors by 200% (from the travel sector to education, F&B, shopping, etc.).- Conceptualized and delivered ISIC's first social media platforms Twitter and Facebook- Successfully increased membership database by 10%

Sentosa Development Corporation (SDC) was established on 1 September 1972 as a Statutory Board under the Ministry of Trade and Industry. It oversees the development, management and promotion of the island as a resort destination for locals and tourists.Role and Responsibilities :- Assist to manage the Sentosa retail & attractions (annual revenues of more than $200 million) , tenants, ,streamlining operations and trainingKey Achievements:- Conceptualised and garnered sponsorship value worth $250,000 for the Sentosa's first ever Beach Safety Event which drew more than 1000 participants. Event was graced by Dr Teo Ho Pin, Chairman of the National Water Safety Council (NWSC) and achieved mention in the Singapore Book of Records 2011 for the most number of laps swum (10,002 laps X 50m) within 3 hours.- Launched the 'Sentosa Beach Outreach Programme' to 80,000 students across 30 over schools, and garnered $100,000 in funding from NWSC to build a Water Safety Interactive Corner on Sentosa’s beaches.- Secured ministry funding for a $200,000 wave energy generator project (Singapore's first) and kick-started funding application for another successfully bidded $590,000 water conservation project.

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