Yvette Van Aarle Email & Phone Number

Utrecht, Netherlands

Utrecht, Netherlands

Coach and consultant specialised in optimizing development of people and organisations. Don't expect a standard plan of approach. We will work with challenges as they come, practise alot on new perspectives, self knowledge, behaviour and what makes you tick. That's personal and YA Coaching understands that.NOBCO, EMCC, CRKBO and AEM-Cube certified. English spoken.

Advisor who enjoyes sharing close to 30 years of experience in organisational development and marketing with medium sized organisations that want to get more out of their business and people.Connecting business strategy, brand management to organisational development. Brings focus and helps professionalise. Roles include:- Sounding board for directors- Strategic advisor - Project manager human development- Organisation coach

Utrecht

We help boards and management to increase the chances of a successful change project. We do that by utilizing proven wisdom form storytelling research. Hire us to facilitate sessions, train, coach and to provide advice. We work both in the preparation phase as well as the reparation phase of change.From head to heart. That, in essence, is what Better Stories is about. Maybe you are planning a reorganisation or have just acquired a new company? Or are you moving into a new growth phase? Stories play an essential role in what happens next. We help leaders find a compelling structure for their stories that creates alignment and movement. Why we do it? Because we believe that employees do want to move. They only need to understand why and how in a way that inspires them.Purpose needs a good story.

Amsterdam, Noord-Holland, Nederland

As personal branding coach I help students discover how to present themselves professionaly. For that the programme focusses on themes such as 'Who am I' and 'What are my skills'. Next to that we train them in developing relevant skills and mindset and operate as an mentor, inspriring students to get most out of themselves and their study.

Delft Area, Netherlands

Responsible for communication advice regarding several knowledge- and innovation projects in the building sector.

Amersfoort

Responsible for Customer Journey optimisation for Private Lease clients of Volkswagen PON Financial Services. Analysing client processes, designing journeys, (IT) project management and aligning all stakeholders to make sure we give clients the best possible experience. Loved doing this: it's an absolute strategic win for both the company as well as clients.

Rijswijk

Helping ANP Business to strengthen its proposition in the branded content arena- newsworthy content produced on request of clients. I performed desk research, interviewed (ex) clients and prospects. Based on my analysis I advised the commercial management on feasible strategic directions. To be clear: the branded content is separate business to the independent newswire of ANP.

Utrecht

Generating client insights and building new propositions for the private insurances of VvAA. Initiating data driven activation campaigns for the Insurances & Banking department, amongst which the one for the health insurance. Active participation in the strategy project that defined new business models and long term plans for VvAA.

Amsterdam Area, Netherlands

The StartUp izi.TRAVEL provides a unique platform and mobile app for any traveller to listen to any story in any museum or city anywhere in the world. Making travelling a more free experience, eliminating the need to plan itenaries and routes. My role was to help define commercial strategy, implement the rebranding and further structure marketing communications activities.

Amstelveen

Managing Socialyse, the social media team of media agency Havas Media. The team provides Social Media Strategy, Advice and Community Management for A-brands, such as Peugeot, Nestlé (Felix, Purina ONE), Accor (Ibis) en SOS Kinderdorpen. Managing 4 employees. Budget- and account responsibility. New Business.

Amsterdam

Initiating and managing national B2C After Sales campaigns for Citroën Netherlands, both on- and offline (radio, online, social, (e)DM, POS). Determining strategy together with management for After Sales and Services. Further developing the loyalty and CRM programmes such as MyCitroën.nl and MyCitroën Card. Managing agencies. Budget responsibility

Responsible for the market introduction of a new universal garage concept for Citroën Netherlands. B2C as well as B2B marketing communication, incl. setting up Facebook Page. Managing agencies. Budget responsibility.

Rotterdam Area, Netherlands

Managing a team of 5. Overseeing all Marketing Communication activities and directly responsible for e-commerce of over € 5 mln a year. B2C cross-media campaigns utilising all channels (i.e. (e)DM, radio, pre-roll, social media). Advising management regarding Brand Strategy. Defining and overseeing high impact project regarding new packaging. Budget responsibility and member of MT.

Responsible for client and internal communication regarding INGs most important payment channel for business clients (Commercial Banking and Business Banking). Communication for software releases. Initiating new/improved communication and sales tools.

Online publisher for Risk & Compliance Managers in the financial sector. Responsible for all Marketing Communication.

Advice on Marketing Communication Strategy and writing Marketing Communication Plan.

Supporting internal communication by coaching and assisting the team. On request of management writing a vision and project plan for a revamped version of their intranet.

International communication for the global Engagement Survey (People Survey) of Randstad Group. Also, advising the global HR manager of Randstad Holding regarding HR communication. Defining the new ‘career’ section on www.randstad.com.

Coaching a communication specialist with regards to communication with the Press and a more effective Press Strategy.

Building up and managing a team of 2. Initiating and overseeing Brand Research and advice to partnership. Personal responsibility for branding, setting up and executing PR role (spokesperson) as well as Sponsoring.

Responsible for setting-up Marketing Communication discipline (i.e. PR, online, (e)DM, CRM, directory submissions, alumni website). SAIL Amsterdam.

Functional leadership of Marketing Managers in 8 European countries. Project management and overseeing launch of 8 new local Corporate Websites, incl. European agency pitch and selection of Content Management System. Initiating and managing design and introduction of complete new European Visual Identity following Brand Research.

Together with publisher setting up VNUNET.nl. Responsible for launching nl.internet.com and acquiring content partners.

Responsible for multiple database projects together with IBM for Keymark Services.

Multiple sales, marketing and consultancy roles. Work included selling advertisement space, commercialising the BN/DeStem website and strategic analyses on request of Management.

Worked on strategic advice and consultancy for large multinationals.

Certificaat, Training Groepsdynamica

4-daagse training groepsdynamica leerde ik om via verschillende theoretische brillen de onderstromen in teams te analyseren. We gingen.

Certificaat, Basisopleiding Deep Democracy

Een 4-daagse programma waarin alle tools van Deep Democracy worden geleerd en ervaren. Daarnaast ook geleerd te werken met interventies.

Certificaat, Basisopleiding Voice Dialogue

3-daagse basisopleiding Voice Dialogue. Voice Dialogue biedt inzicht in ons innerlijk krachtenveld. De theorie van Voice Dialogue gaat er.

Certificaat, Masterclass Executive Coaching

Het coachen van executives, ofwel bestuurders, leiders, managers, vraagt om bijzondere kwaliteiten van de executive coach. In deze.

Certificate, Acceptance & Commitment Therapy (Act) Therapist, Act For Beginners

4-week online training course in Acceptance and Commitment Therapy (ACT) with Gijs Jansen. Acceptance and Commitment Therapy (ACT) is een.

Post Hbo, Professional Coaching (Both Individual And Team Coaching)

Binnen de opleiding Professionele Coaching ga je zowel in op individuele coaching als op teamcoaching. Na het mini-ontwikkelassessment.

Certificate, Masterclass Customer Journey

Certificate, Masterclass Brand Management

Nima-B Diploma, Marketing

Master Of Science (Msc), Business Administration - Strategic Managent

Activities and Societies: Praeses of the junior faculty association EFM Alfa. Delegate of the first international study project.