taico is the evolution of media. We deliver a single-source-of-truth solution, empowering leading marketers and advertisers to optimize media spend across all channels - finally connecting the two worlds of classic and digital media channels in one dashboard.

• Establishment of a business model focused on digitalization and financing of marketing and sales through outsourced services.• Developed and executed strategies to build and enhance the social media presence, increasing brand visibility and customer engagement.• Coordinated cross-functional teams and managed project timelines to ensure successful implementation of marketing initiatives.

Innovation project in cooperation with E.ON Future Lab from October 2020 to February 2021 to develop digital business ideas for smart cities.As a result, two solution ideas with great potential were developed to support the energy transition and digitalisation in cities.# 60 interviews with experts and potential clients to identify needs# 3 opportunity areas for innovative solutions identified# 2 promising solution ideas developed and tested

• Provided consultation on and support in decision-making processes, digitalization, market analysis, marketing, and brand development for clients in various sectors (among others heating, e-commerce, dental care, real estate).• Developed and implemented marketing concepts, including social media strategies, to enhance brand visibility and attract customers.

• Supervision of coaches within the Business Plan Basics Seminar. • Preparation and implementation of lectures, supporting the development of the program.

• Developed and implemented online/offline marketing strategies, including content creation, social media management, and website optimization.• Rebranded and positioned brand through competitor, market and customer research.• Implemented CRM system and executed measures to secure successful external presence, such as press releases and participation in competitions.

• Managed website creation and maintenance for an art dealership.• Provided customer support and advice on art purchases.• Assisted the buying and selling of art online and through galleries.

• Supported the market entry of a fashion startup.• Assisted in various tasks, including market research and business development.

Chair for Production- & Supply Chain Management.

Customer care & CRM