Yvonne Bernhardt Email & Phone Number

Düsseldorf, Nrw, De

Düsseldorf, North Rhine-Westphalia, Germany

In my management position at Mintel, I head up the PR & Marketing team for Central Europe.My responsibilities include:> Strategy and oversight of all PR & Marketing activities happening in DACH> Budgeting, measuring performance and reporting against targets> Establishing guidelines for tone of voice and key messaging in our region for internal and external comms> Oversight of all Marketing materials, such as brochures and merch> Media relations & Press Office> Content creation & campaign management > Events management (trade shows, webinars, other live events)

London, Großbritannien

As PR and content lead for DACH, Poland and France Benelux, my tasks included:> Maintaining German, French and Polish language content online on Mintel’s global blog and language websites> Maintaining and growing the German language presence in social media on YouTube, Twitter, Facebook, LinkedIn and XING> Developing video content; writing and translating subtitles ; assist with filming> Writing and translating press releases and whitepapers;> Coordinating translation requests; ensuring a smooth workflow with external translators; subbing translations; translating urgent short documents (invitations, report blurbs, captions);> Maintaining and updating Mintel’s media lists for German, French and Polish language media;> Taking care of press enquiries from Western and Central Europe and maintaining close relationships with Gold List publications;> Coordinating media campaigns and delivering creative copywriting

London, Großbritannien

Digital PR Executive at Edit, London> Outreach, competitive benchmarking, content writing and campaign planning & executionStrategic Assistant for Anthony Mathé, PhD Semiologist at Paris Sorbonne> Market analysis, design and linguistic studies for brands like L'Oréal, Clarins etc. Copywriter for The Chatbot Factory, Paris> "Teaching" chatbots in different languages and test their understanding & reaction in order to make them appear human > Social Media & Content Strategist for Abracademy, LondonCreated engaging content that connects well with their product to drive conversionGained understanding in Performance marketing and SEO

London, Großbritannien

Net-A-Porter is the leading online-shop for luxury fashion, both for established and emerging designers. The company's approach is to combine e-commerce with strong editorial, leading thus to the creation of two digital and one print magazine. > My task was to translate English copy into German by remaining faithful to the original content with creative flair – ultimately recreating NET-A-PORTER’s strong editorial voice in translation and giving the reader the impression of reading a unique piece of editorial

London, Großbritannien

Developed design and innovation strategies for brands like Nestlé Waters, Reckitt Benckinser and Brown-Forman. > I was mainly responsible for assessing market analyses for the German, French, Russian, Nordics and Italian markets for Jack Daniel's, Gentleman's Jack and Woodford Reserve. > During this internship, I gained knowledge and experience in design branding, retail and POS strategy and deepened my understanding of premium alcohols (e.g. in regard to dark markets). The team gave me the opportunity to gain more practical skills, such as writing proposals, setting timelines and general tasks included in project management. > As LBA is mainly specialised in packaging and product innovation, I also had the chance to research insights for several NPD projects for Reckitt Beckinser and P&G brands.

Berlin Und Umgebung, Deutschland

The Scholz & Friends Group is one of the largest communication groups in the German-speaking region. It unites a fully comprehensive range of communications disciplines under one roof according to the "Orchestra of Ideas" concept. Scholz & Friends has branches in Hamburg, Berlin and Dusseldorf and is represented in all major European markets. The agency's clients include DB Bahn, Müller, Opel, Siemens, Tchibo, TUI, Unilever, Vodafone and political institutions such as the German government.> Had the chance to work with my mentor Kilian Kapfer on integrated communications & branding strategies for international brands, such as Otelo Vodafone and Mont Blanc. > My main activities included conducting market research, content analyses and qualitative interviews with focus groups.> Had to deliver pitch support whenever possible> Learned how to write creative briefs for integrated campaigns> Developed my own branding concept on CSR, in order to place green initiatives into the brand's discourse with its consumers

Heidelberg Und Umgebung, Deutschland

Elys Energiekonzepte is a start-up in the renewable energy sector. Instead of leaving big companies with the task of creating renewable energy, local citizen decided to invest in photovoltaics and to sell the power to local companies, thus creating a sustainable and affordable solution to push green energy for businesses and private households. > Developed an integrated communications strategy for the agency's community energy service. > Benchmarked the local renewable energy market.> Managed events for upcoming events to launch the agency's business. > Business development : convinced local business and private households to take part in our sustainable project of turning Heidelberg into a sustainable city

Nice, France

Classic Communication is a traditional PR agency in the heart of Nice. > Wrote and translated press releases in French, German and English.> Responsible for media monitoring and the communications with well-known magazines in Germany (Elle, Vogue, InStyle etc.) and French brands, such as Kusmi Tea and Valrhona.> Contributed to the website www.organic-en-vogue.de

Bad Dürkheim, Germany

C-House is a marketing agency specialied in POS and retail marketing working for clients such as Beiersdorf, Nestlé, Microsoft etc.> Gained first experience with POS marketing for Beiersdorf, Philip Morris, John Deere etc.> Coordinated merchandisers and mystery shoppers.> Controlled ATL communications and product trials in retail stores overall in Germany.

Durham, North Carolina, Usa

After graduation, I was given the chance to do a short internship with a blacksmith artist in the US. > Managed events and set up a digital communications plan.> Created and maintained profile accounts for different social networks (Facebook, Twitter etc.).> Responsible for the company's content strategy on their Social Media channels.

M.A. (Hons), Strategic Communications And Marketing, 2:1 (Distinction)

CELSA is a French communication and journalism school (grande école) located in the West of Paris. CELSA Paris was ranked the top French.

Diplôme, International Commerce And Finance, 2:1 (Distinction)

Sciences Po Lille - Institut d'études politiques de Lille officially referred to as Sciences Po Lille, is part of the highly selective.

Bachelor Of Arts / Master Of Arts (Hons), International And European Governance, First

The WWU is part of the Deutsche Forschungsgemeinschaft, a society of Germany's leading research universities. The WWU has also been.