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Led the product marketing team, part of a new marketing department responsible for GTM. Co-chair of BenchShe+, BenchSci’s first ERG.

LinkedIn webinar speaker (2017-2018): - Quarterly product webinars for LinkedIn Talent Solutions (APAC)Hootsuite webinar speaker (2019-2020):- How to Connect Social Strategy with Business Goals- Q4 2019 product webinar- Building Meaningful Connections with SocialProduct-Led Summit (London 2019):- Panel discussion on user experienceBrainStation online course (2019):- Product Marketing online session with Tamara GrominskyProductCamp Vancouver session speaker (March 2020):- Best Practices for Go-To-Market Strategy in a Cross-Functional WorldProduct Marketing Off-Piste by Product Marketing Alliance (December 2020)- Virtual keynoteGrowth PM SeriesUC Berkeley MBA Panel (April 2021)SaaS Insider (May 2021)ProductBC (June 2022)

Head of marketing and part of the senior leadership team. Built and led the marketing department at Certn. We are collectively responsible for lead & demand generation, brand awareness, product + partner + enterprise marketing, PR & media relations, brand identity, social & content strategy, and marketing operations.

Promoted - I built and led a team of talented PMMs across our core Hootsuite product portfolios. Collectively we are responsible for product go-to-market (GTM) strategy and execution, building alignment across cross-functional teams, understanding customers and buyer personas, developing product messaging & value propositions, and driving product adoption together with our product teams.Hootsuite webinar speaker (2019-present):- How to Connect Social Strategy with Business Goals- Q4 2019 product webinar- Building Meaningful Connections with Social

Product marketing lead for Hootsuite's Measure (Hootsuite Impact, Analytics, Insights) and Hootsuite Amplify portfolios.

Product Marketing Alliance is a collective of passionate product marketing innovators committed to driving demand, adoption and the overall success of their products.Its mission is to elevate the product marketing role, identify best practices for successful outcomes, clarify the operations for the product marketing function, and develop criteria for product marketing roles within successful organizations.Engagements:- Product-Led Summit (London, December 2019): Panel discussion on user experience- Product Marketing Off-Piste (Virtual, December 2020): Virtual keynote on GTM best practices

Led the product marketing and go-to-market strategy across the APAC region, in close collaboration with local APAC cross-functional partners and global PMM partners.LinkedIn webinar speaker (2017-2018): - Quarterly product webinars for LinkedIn Talent Solutions (APAC)

In addition to my other responsibilities, I led our corporate positioning and messaging. I wrote and submitted a successful nomination for the inaugural Singapore Fintech Festival that resulted in fastacash getting the first place award ($250,000) for the Monetary Authority of Singapore (MAS) Fintech Awards.

Global marketing lead for a start-up platform specialising in international mobile money transfers and other transfers of value. I develop branding, segmentation, and go-to-market strategies for Fastacash's partners to achieve consumer acquisition, usage, and retention targets. Responsible for enhancing and maintaining Fastacash's B2B marketing strategies, which include implementing inbound marketing and demand gen activities, digital marketing strategies, and communication outreach.

Changing lives every day with an amazing cross-functional team. Responsible for business development, scaling growth, and GTM launches for mobile commerce and mobile payments, specifically mRemit (Philippines, Indonesia, India, China), and mCash customer acquisition, usage, and retention. Built consistent month-on-month growth in transactions and launched 4 outbound corridors. Worked in and led a collaborative cross-functional setting where the product design, business case, and compliance items were decided on and dealt with by different departments.

Maxis Business Services, Marketing (Fixed Business)- Portfolio: Product marketing for all Maxis Business Services fixed products and inbound roaming. Responsible for GTM launches and communications.Projects: Cloud computing, Maxis Business Services rebranding campaign, Malaysia's first and only Tier III-certified data centre, Built for SME - Retail solutionsMobile Personal Services, Postpaid Marketing (Usage & Retention)- Portfolio: Product marketing for International Roaming and International Direct Dial, and postpaid customer experience.

Marketing specialist in Consumer Business Division, previously in Product Marketing (International and Traveler Segment).Responsible for- Revenue growth and market share including IDD voice and SMS, International Roaming voice & data for inbound and outbound consumers.- Driving customer retention and loyalty.- Designing and implementing cost savings exercises, resulting in incremental RM1.2 million savings every year.Moved to Mobile Personal Division (Postpaid - Usage/Revenue & Loyalty)

Joined the Maxis Management Associate Programme, Batch 15. This was a highly competitive programme that accepted top graduates into the company, enabling us to select which department to join and grow our careers.

Worked with a cross-functional team to assess the feasibility of a mortgage instrument. Objective achieved: Produce a thesis detailing our findings and recommendations, and present it to the product stakeholders.