Responsible for devising, coordinating and implementing the entire corporate and consumer marketing strategy for the Copius and affiliated brands internationally. Managing international marketing budgets per country and ensuring multiple campaigns are on-time, in budget and delivering on targets. Key marketing strategy is to drive sales and profitability by increasing brand awareness and developing reputation as thought leadership in our field via company research, surveys, content marketing, industry whitepapers & media relations to position Copius Group as experts in the changing world of work.

Responsible for the development and implementation of integrated marketing communication plans, with a focus on online and social media initiatives. Responsibilities included building complete marketing plans & fully managing budgets, full design and implementation of all marketing strategies- online and offline. Full website and online presence management – SEO, social media, PPC etc. Closely working with vendor partners- co-marketing activities. Full implementation of an email marketing strategy, marketing events – both online and offline. Managing all other general marketing activities to support the Recruitment Consultants.

Online integration of marketing campaigns and identifying similarities between the UK and Irish markets. Working with internal compliance on submission and approval of web content. Overseeing PR agencies and writing copy for marketing material and communications. E-marketing, SEO, Social Media and increasing traffic through marketing and PR strategies for all websites whilst managing numerous marketing activities to support the sales team.

My primary focus was to implement and develop an online strategy for Next Generation Recruitment whilst managing offline marketing activities. My range of duties here evolved from website content management, online promotional planning and e-mail marketing to driving online strategy and business development.

Construction and maintenance of the PEL company website and achieved first place ranking on Google through SEO and link management. Heavily involved in the Company rebranding and was responsible for maintaining the integrity of the company brand in all activities. This included organising the Company’s participation in a series of events, driving new product launches to market and delivering marketing collateral to aid the sales teams and distributor network. Coordinated conferences and exhibitions comprising of 4 international shows per year whilst also managing relationships with design, print and promotional companies.

Ensuring the Asgard Restaurant operated efficiently and profitably while maintaining the high standards, reputation and ethos of the premises. In September 2006 The Asgard was awarded the Best Customer Service Award, from the Business Enterprise Board, recognising the standards, service, procedures and team I had in place.