Yvonne runs Designlab Experience with its creative headquarters in Dubai and a presence across the GCC. A senior business executive with experience built over a cross-disciplined 20+ year career, working in the EMEA region and across many industries ranging from communications, live events, hospitality, tourism, and leisure. In her role as Group Managing Director, Yvonne strategically leads the organization, developing its business ecosystem and reach, to deliver growth and expansion throughout the holding group. Among her broad range of skills, Yvonne is an expert in accelerating the company’s potential growth, organizational restructuring, and building, empowering and motivating teams. An executive producer by craft, Yvonne works closely with the DLE team, clients, and key stakeholders, in producing multi-disciplinary experiences from concept to execution, that are meaningful, innovative, and exceptionally well delivered. As a keen practitioner of creative, experiential storytelling, rooted in insight and strategy, Yvonne guides the team to deliver engaging environments and narratives.