Yvonne Lara, Mcm Email and Phone Number

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• Led the creation, implementation and management of all AYSO nationwide and market specific marketing strategies, campaigns, communications, messaging, branding, social media, PR, media production, sponsorships, events, fund development and design. • Cultivated and developed strategic marketing, media and sponsorship partnerships on both the national and local level.• Led production and execution of all major organization events (in-person, virtual and hybrid). • Cultivated and developed fund development strategies and campaigns for both the organization and events. • Sports Industry liaison with national and local organizations on behalf of AYSO.• Created and instructed marketing, communications and sponsorship workshops annually across the country.• Managed all marketing, communications, event and fund development budgets.• Media/Crisis Communications spokesperson.• Experienced liaison with AYSO National Board of Directors and volunteer leadership. • Managed a department of 5 teams as well as sponsorship and media consultants.• Dedicated to evolving the marketing and communication positioning of the organization in response to market trends.• Oversaw the creation and board cultivation of a new 501c3 Foundation (W.H.E.N! Foundation).

• Led the creation, implementation and management of all Habitat LA and Habitat LA ReStore (retail stores) marketing strategies, campaigns, communications, messaging, branding, social media, PR, media production and design for organization programming, retail stores and events.• Cultivated and developed strategic marketing and media partnerships.• Co-produced all major affiliate events.• Created and presented Marketing workshops for Habitat programs and retail stores at nationwide conferences.• Managed all affiliate marketing budgets. • Led monthly Marketing and Communications Committee of industry professionals. • Dedicated to evolving the marketing and communication positioning of the affiliate based on new market trends. • Managed program and retail store marketing staff and all consultants.• Previous title included Manager, Entertainment Marketing and Communications (2011- 2016).

• Responsible for marketing, branding and affiliate awareness for Habitat for Humanity to the greater Los Angeles area and beyond.• Responsible for creating and implementing awareness and donation campaigns for the affiliate surrounding specific events, programs, services and retail stores.• Created and managed Habitat ReStores (retail stores) marketing and communications strategies and initiatives.• Responsible for creation and implementation of social media campaigns.• Responsible for co-producing all major affiliate events.• Dedicated to keep current on new media trends and marketing strategies in the market. • Conducted a monthly Marketing and Communications Committee of industry professionals.• Managed staff of two.

• Network Affiliate Liaison responsible for establishing local level promotion priorities in 37 key markets.• Managed all logistics for annual FOX Promotion Executive Conference in various cities for over 200 attendees.• Created launch campaign strategies and materials for new and returning show campaigns and sweep periods, such as Bones, So You Think You Can Dance, The OC, Arrested Development, 24, Ally McBeal and The X-Files.• Created local promotions and events for FOX affiliates. • Liaison between Affiliate Marketing and Publicity Departments to coordinate affiliate promotions/ activations and various publicity opportunities with FOX talent.• Liaison between Affiliate Marketing and Talent Relations Department to coordinate talent appearances at local FOX stations.• Premiere/Award Shows/After Parties: ushering talent (red carpets, junkets), and event logistics support at productions such as the Teen Choice Awards (10 years), American Idol (10 years), Billboard Music Awards (2 years) and American Country Awards (2 years).• The 55th Annual Emmy Awards: coordinated the Emmy Bleacher fan activation onsite and Emmy Fan activation promotions across California. • Previous titles include Coordinator and Manager (2000 – 2009).

• Responsible for all development, implementation, and organization of athletic promotions, promotional material and marketing with the media, University and surrounding community.• Responsible for all athletic event planning at the University and surrounding community.• Created community programs between athletes, local schools and service organizations.• Responsible for management and cultivation with professional and college-level athletes as well as high-profile talent and University.• Managed a staff of three student assistants.