Yvonne Sclater Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

This challenging role was to deliver Carlisle Homes a digital presence beyond their website and create consistency and integration with other marketing activities and bring sophistication to their online and BTL communications.Areas of Responsibility • Website content and strategy• SEO, SEM and CRM strategies• Social media content and strategy• Tactical House and Land Marketing• BTL tactical communication strategies including e-newsletters and EDMs• Award submissions for HIA and MBVA• Reporting• CRM maintenance• Maintenance of digital presence via third parties• Tactical online marketing• Integration of digital and traditional marketing campaignsKey Achievements50% growth in internet traffic from January 2012 to October 2012Finalists in 6 categories for HIA awards. Winners announced 9th November.Designed and implemented a intranet solution for Carlisle Homes to facilitate staff communicationImplemented remarketing strategy for www.carlislehomes.com.au with strategies across multiple categories and time periods.Improved the quality of eDM's, restoring staff and senior managements faith in the medium, now demand is for one eDM a week across the businessImproved the quality of Company Newsletter, with a 25% + open rateMonitoring social media, blogs and forums and using early intervention on potential negative commentary to ensure our online reputation is maintainedImplemented a strategy to update land developer and third party websites with Carlisle Homes information in order to push negative commentary from the first page of Google to the fourth pageDesigned and launched a blog to increase traffic to the website and set the brand tone as friendly, informative and helpful.

Melbourne, Australia

MDS Financial: Boutique ASX listed company Marketing manager for Software, online trading and corporate services, this is a challenging role that required the complete revitalisation of all the company’s brands as well as launching new products and implementing pricing changes.Managed 5 direct reports for sales and marketingProducts under management included two software products, research, online trading, Commercial data and End of day data products.www.mdsfinancial.com.auwww.marketmood.com.auwww.boursedata.com.auwww.traderdealer.com.auwww.metasetockeoddata.com.auAchievementsMDS FinancialRedesigned Group website to reflect corporate service offerings and to support the new brand structure.Trader DealerGold star in Your Money Magazine High Volume Traders CategoryRaised Canstar ratings from 1 to 3 on all productsRevitalised Trader Dealer brand with new look and feel and introduced new logo.Introduced a headline trading rate of $19.50 Launched online trading platform Rapid Trader with an integrated campaign with print, sponsorship and online including a teaser campaign.Negotiated and implemented broadcast partnership of Audi Victoria WeekIntroduced social media marketing program via blog, twitter, youtube. Bourse DataCreation of the premium club to assist sales. Developed Education program including webinars and boot camps. Webinars generating in excess of 200 registrations per session. Promotion including Billboards, PPC, organic search and direct marketing.Developed and implemented new packaging for The Bourse. Introduced 10% price increase with customer attrition at 2%. Developed and launched an End of Day Data service for MetaStock.Launched Bourse Commercial widgets, now generating a steady stream of high quality enquiries and sales. Clients include BHP, and the newly ASX listed Potash West and Australian Oil Company.Created ongoing columns for Eureka Report (nightly) and Traders Plus/Wealth Creator (monthly)

Launched a high end, all natural dog treat through the development of the brand “MUCKY PUP” resulting in a small niche business servicing Melbourne via select retailers and Australia wide through the Internet with predicted sales to double from 2008 to 2009.AchievementsUsed previous experience in working with food and research to developed a range of dog treats that use minimal preservatives but feature human grade food.Worked with creative agency Propeller to develop a logo and imagery that conveys Mucky Pup’s core feelings of being fun and fresh.Design and build a website that incorporates online sales component and social networking including blogging, Twitter and Facebook.Designed and implemented Point of Purchase display material

Designed and managed all aspects of the operations activities for the NAB 150 Anniversary project.Led many projects within the NAB 150 Anniversary commemorations including the build the NAB 150 Tour Truck, provided active support to local staff to maximise the effect of the NAB 150 Tour visiting their area and the customer experience tents at the Dream Festival.Other responsibilities include coaching and monitoring temporary staff and supporting event marketing such as projections, facebook, street posters and street press.

Bachelor Of Commerce, Marketing And Management

High School Certificate