Yvon Russell is a successful experiential marketer and creative force in event marketing today. He is entrepreneurial, strategic and street-smart with an extraordinary history of success in connecting brands with targeted audiences through groundbreaking experiential tours. With an eye for great design and a genius for new technologies, Yvon continues to find new ways to connect with target audiences at events and businesses nationwide. During his 20+ years in the industry, Yvon has created breakthrough brand experiences for dozens of Fortune 500 clients with a special mastery in verticals including technology, telcom, media and automotive.His signature approach to differentiating and promoting brands, which he calls "event-centric marketing," is one in which the "brand experience" is central to integrated marketing campaigns supported by other below-the-line tactics including microsites, direct mail, e-mail, lead generation, interactive and more.Specialties: Event marketing, integrated marketing, experiential marketing, brand experiences, experience design, mobile marketing, mall marketing, college marketing, grassroots marketing, guerilla marketing, national tours, lead generation, street teams, national staffing, sampling, live events, sponsorship, sponsorhip valuation, sponsorship activation, flash mobs, viral marketing, sampling, retail marketing, tradeshows, interactive, ideation, and more.