Yu Xian

Yu Xian Email and Phone Number

Regional Brand Director at Shiseido @ Shiseido
Yu Xian's Location
Singapore, Singapore
Yu Xian's Contact Details

Yu Xian personal email

About Yu Xian

Specialties: - New product concept development- Insights of Asian Markets- Creation of product launch package: Advertising, Packaging, Merchandising, PR- Experienced in cooperation with Advertising Agencies

Yu Xian's Current Company Details
Shiseido

Shiseido

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Regional Brand Director at Shiseido
Yu Xian Work Experience Details
  • Shiseido
    Regional Brand Director
    Shiseido Jul 2019 - Present
    Minato-Ku, Tokyo, Jp
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  • Shiseido
    Regional Brand Manager
    Shiseido Aug 2018 - Jun 2019
    Minato-Ku, Tokyo, Jp
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  • Coty
    Senior Marketing Manager
    Coty Nov 2016 - Aug 2018
    Amsterdam, North Holland, Nl
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  • Coty
    Senior Product Manager
    Coty Jul 2015 - Nov 2016
    Amsterdam, North Holland, Nl
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  • Coty
    Product Manager
    Coty Oct 2011 - Jun 2015
    Amsterdam, North Holland, Nl
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  • Parfums Christian Dior
    Junior Product Manager Skin Care
    Parfums Christian Dior Nov 2010 - Apr 2011
    Neuilly-Sur-Seine, Île-De-France, Fr
    International development marketing of the whitening franchise DIORSNOW- Developed launch packages 2011 & 2012: TVC, Menu Print, Key Visuals, CRM, Internet, Merchandising, PR - New Product Initiatives 2013- Market Trend Analysis
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  • Coty Beauty
    Internship- International Marketing Sally Hansen
    Coty Beauty Apr 2010 - Oct 2010
    Amsterdam, North Holland, Nl
    - Developed global marketing guidelines -Merchandising & PR- Assisted local marketing teams in their operational executions - Conducted an extensive study on the online communication of global beauty brands
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  • L'Oréal
    Internship-Marketing L'Oreal Paris - Skin Care
    L'Oréal Jan 2009 - Jul 2009
    Paris, Fr
    - Managed 10 skincare franchises, assisted and followed new products launches- Conducted market and competitor analysis- Cooperated on a daily basis with operational marketing teams in 11 Asian countries
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  • L'Oréal
    Internship-Marketing L'Oreal Paris - Make Up & Hair Color
    L'Oréal Aug 2008 - Jan 2009
    Paris, Fr
    - Managed 12 make up franchises and 3 hair colour franchises- Participated in new product development and communication campaign
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Yu Xian Skills

Marketing Strategy Product Development Marketing Competitive Analysis International Marketing

Yu Xian Education Details

  • Hec Paris
    Hec Paris
    Marketing
  • Peking University
    Peking University
    Advertising

Frequently Asked Questions about Yu Xian

What company does Yu Xian work for?

Yu Xian works for Shiseido

What is Yu Xian's role at the current company?

Yu Xian's current role is Regional Brand Director at Shiseido.

What is Yu Xian's email address?

Yu Xian's email address is xi****@****ail.com

What schools did Yu Xian attend?

Yu Xian attended Hec Paris, Peking University.

What skills is Yu Xian known for?

Yu Xian has skills like Marketing Strategy, Product Development, Marketing, Competitive Analysis, International Marketing.

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