Regional Brand Director
Current
Jul 2019 - Present
Who is Yu Xian? Overview
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Quick answer
Yu Xian is listed as Regional Brand Director at Shiseido at Shiseido, based in Singapore. AeroLeads shows a matched LinkedIn profile for Yu Xian.
Yu Xian previously worked as Regional Brand Director at Shiseido and Regional Brand Manager at Shiseido. Yu Xian holds Master, Marketing from Hec Paris.
Company email context
Email format at Shiseido
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Shiseido
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Profile bio
About Yu Xian
Specialties: - New product concept development- Insights of Asian Markets- Creation of product launch package: Advertising, Packaging, Merchandising, PR- Experienced in cooperation with Advertising Agencies
Listed skills include Marketing Strategy, Product Development, Marketing, Competitive Analysis, and 1 others.
Current workplace
Yu Xian's current company
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9 roles
Yu Xian work experience
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Regional Brand Manager
Aug 2018 - Jun 2019
Senior Marketing Manager
Nov 2016 - Aug 2018
Senior Product Manager
Jul 2015 - Nov 2016
Product Manager
Oct 2011 - Jun 2015
Junior Product Manager Skin Care
International development marketing of the whitening franchise DIORSNOW- Developed launch packages 2011 & 2012: TVC, Menu Print, Key Visuals, CRM, Internet, Merchandising, PR - New Product Initiatives 2013- Market Trend Analysis
Nov 2010 - Apr 2011
Internship- International Marketing Sally Hansen
- Developed global marketing guidelines -Merchandising & PR- Assisted local marketing teams in their operational executions - Conducted an extensive study on the online communication of global beauty brands
Apr 2010 - Oct 2010
Internship-Marketing L'Oreal Paris - Skin Care
- Managed 10 skincare franchises, assisted and followed new products launches- Conducted market and competitor analysis- Cooperated on a daily basis with operational marketing teams in 11 Asian countries
Jan 2009 - Jul 2009
Internship-Marketing L'Oreal Paris - Make Up & Hair Color
- Managed 12 make up franchises and 3 hair colour franchises- Participated in new product development and communication campaign
Aug 2008 - Jan 2009
2 education records
Yu Xian education
Master, Marketing
Hec Paris
Bachlor, Advertising
Peking University
FAQ
Frequently asked questions about Yu Xian
Quick answers generated from the profile data available on this page.
What company does Yu Xian work for?
Yu Xian works for Shiseido.
What is Yu Xian's role at Shiseido?
Yu Xian is listed as Regional Brand Director at Shiseido at Shiseido.
Where is Yu Xian based?
Yu Xian is based in Singapore while working with Shiseido.
What companies has Yu Xian worked for?
Yu Xian has worked for Shiseido, Coty, Parfums Christian Dior, Coty Beauty, and L'Oréal.
How can I contact Yu Xian?
You can use AeroLeads to view verified contact signals for Yu Xian at Shiseido, including work email, phone, and LinkedIn data when available.
What schools did Yu Xian attend?
Yu Xian holds Master, Marketing from Hec Paris.
What skills is Yu Xian known for?
Yu Xian is listed with skills including Marketing Strategy, Product Development, Marketing, Competitive Analysis, and International Marketing.
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