I am the Director of Marketing Operations at PBS Systems, a leading provider of Dealership Management Systems (DMS) to the North American retail automotive industry. PBS has been transforming the way people buy and service cars for 36 years, serving more than 3000 dealerships across the United States and Canada. Highlights:1. Strategic Leadership: Grew a team of 8 to 14 marketing, communications, and events professionals. Together, we shape PBS’s marketing strategy, ensuring alignment with business goals and brand vision.2. Product Positioning and Brand Visibility: Enhanced PBS’s brand visibility within North America. Through a strategic approach of digital marketing, webinars, workshops we positioned the PBS Brand for loyalty and retention with it's people front and center. Grew our presence at North America's largest industry trade shows and conferences. 3. Operational Excellence: As the head of marketing operations, I ensure we have the right people, the right technology stack and the collaborative processes to support the needs of departments across the company.

Brand development, web design, business marketing advisory & graphic design consulting for entrepreneurs, non-marketing types and business owners.

B&A is a Western-Canadian urban planning professional services firm. My role was to provide creative department workflow management for a team of two designers and offer my development industry experience for their clients. B&A's creative services team took complex land use applications, conceptual schemes, planning applications and proposals into a higher level of visual design and storytelling. This helped facilitate quicker wins and approvals from governing organizations.

Bordeaux is a Calgary land development firm and I was a key member of the executive leadership team over a decade, responsible for all marketing functions which included reputation management, corporate branding and project marketing for two master planned mixed-use residential communities: (Ranchers' Rise, Okotoks and Harmony, Springbank). Bordeaux Properties was the parent company to Baywest Homes at the time and I shared my services managing both entities up until 2017.I pioneered both community developments with go-to-market launch strategies and facilitated steady year after year growth with sales and awareness programs that generated consistent purchaser leads and qualified traffic for the home builders, often through years of challenging economic conditions.Notable Achievements:• BILD Calgary Region 2016 SAM Awards Winner: “Marketing Campaign of the Year” for Harmony’s Integrated Launch Campaign. Harmony is a 1750-acre master-planned residential lake lifestyle community west of Calgary. www.liveinharmony.ca.• Assembled a high performing team of four specialized consulting agencies and one marketing coordinator to drive content-based digital programs for community engagement.• Scaled social media growth consistently through engaging video content, blog posts and storytelling. • Facilitated over 15 yearly instances of press coverage (earned and unearned media). Public facing representative for media. • Attracted 30,000 visitors to award-winning Harmony in it's first year• Delivered an award-winning Harmony Discovery Centre, a $2M interactive, experiential marketing hub and events centre that was key to driving sales and community spirit.• Development of a high-scale suite of digital collateral and marketing materials for builder sales teams to drive aggressive lot sale targets.

I entered this transition to a humble executive continuing with the delivery of high impact brand recognition programs, supporting sales teams with tools and strategies that generated on average $95M of yearly Revenue in the Calgary area market.I managed an internal team of two, while managing four independent marketing consulting firms that developed aggressive paid digital campaigns, and content marketing programs to assist with our inbound lead generation. Also advised and presented data for target customer acquisition that included market research, competitive market analysis, purchaser demographics and housing market trends.To allow for growth into the starter homes market and the inner city luxury and infill markets, I spearheaded the creation of three new sub-brands of homes introducing new segments that supported approximately $10-12M of additional gross revenue. With the President, our focus turned to being even better community servants, and we created two major charitable initiatives that supplied two new homes for Habitat for Humanity and a yearly fundraising gala that invested over $1M for the Alberta Children’s Hospital Foundation.

I joined 38 year-old Baywest Homes as their Marketing Director in a position to generate immediate impact. I strategized an updated marketing program and brand position with bold and innovative business strategy that a production builder customizes any home it builds. “The Power of The Red Pen” brand campaign propelled business dramatically by increasing yearly home sales from 67 in 2006 to approximately 200 units in 2008, generating $90+M In revenue. The exposure increased the organization’s market visibility and established a new clear value proposition. I was largely a one-person department so using my design abilities I produced high quality marketing deliverables in-house including advertising and sales brochures, websites and show home merchandising.This was also a transformative time into the digital era for home builders, and I led the development of Baywest into the world of Web 2.0, SEO, digital marketing and social.

My first professional marketing job, I learned the business of home building at Jager Homes. As an established well known brand in Calgary's building landscape, my role as overall marketing coordination which consisted of media purchasing, marketing budget management, show home sales centre design. I would also design in-house all of the Jager advertising. promotional material, signage, and show home sales collateral. Jager was purchased by AlanRidge Homes in 2004 and I was retained to continue marketing for both brands.