LeanFactor is an International Agency of Communication, PR, Digital Strategy, Marketing and Design. We connect your brand with the world, simplifying processes. LeanFactor was born with the mission of responding more efficiently to the challenges of communication and the current digital ecosystem. LeanFactor simplifies these planning and execution processes, without brands having to invest more.I’m leading the integrated communication offer proposition for international brands… Show more LeanFactor is an International Agency of Communication, PR, Digital Strategy, Marketing and Design. We connect your brand with the world, simplifying processes. LeanFactor was born with the mission of responding more efficiently to the challenges of communication and the current digital ecosystem. LeanFactor simplifies these planning and execution processes, without brands having to invest more.I’m leading the integrated communication offer proposition for international brands. Setting the communication strategy and creative guidelines according to client's business goals, strategy and audiences. Senior advisor of client's senior counterparts, including: CEOs, CMOs, Communication, Marketing and PR Directors, Brand Managers, as well as CTOs, CIOs and Sales or Business Units leads.Evaluating business operations against market and competitor trends to ensure optimal performance. My responsibility is to make that our international clients achieve their business objectives through consistent and integrated communication programs.One client, One strategy, One budget, Different Tools. Show less

Responsible of the Spanish and Mexican operations, identifying and pursuing new business opportunities. • Streamlined company success, tripling the size of the business and doubling EBITDA profit margins resulting in sustaining a 30% revenue growth YoY, margin average ratio above 25% and substantial enhancement of cash flow YoY.• Drove the business operations and developed of large international business development as well as the oversight of successful restructuring of the company… Show more Responsible of the Spanish and Mexican operations, identifying and pursuing new business opportunities. • Streamlined company success, tripling the size of the business and doubling EBITDA profit margins resulting in sustaining a 30% revenue growth YoY, margin average ratio above 25% and substantial enhancement of cash flow YoY.• Drove the business operations and developed of large international business development as well as the oversight of successful restructuring of the company and services portfolio, improving significantly the market share.• Team and operations management with proofed collaborative skills, both sideways, downwards and upwards in an organisation.My main responsibilities included: New Business Development; Sales Direction & Initiatives; Strategic Planning Direction; Market Strategy; Marketing; Project Management; International Business; Operations Management; Revenue Growth; Profit & Loss Management; Performance Management. Show less

Crafted marketing and new business development innovative solutions aimed at business growth, translating marketing strategies to programs and procedures, and engaging with key stakeholders to create strategic alliances. • Fronted the design, development, and execution of international marketing programs for the rollout of Telco API platforms in Mexico, Brazil, Chile & Colombia. • Led management of marketing budgets to reduce costs and increase ROI, decreasing CAC by 30%. • Led… Show more Crafted marketing and new business development innovative solutions aimed at business growth, translating marketing strategies to programs and procedures, and engaging with key stakeholders to create strategic alliances. • Fronted the design, development, and execution of international marketing programs for the rollout of Telco API platforms in Mexico, Brazil, Chile & Colombia. • Led management of marketing budgets to reduce costs and increase ROI, decreasing CAC by 30%. • Led the research process, analysing data throughout the customer journey, expanding the conversion rate to 40% and reducing churn rate drastically from 30% to 10%.My main responsibilities included: New Business Development; Communication Integrated Campaigns; Digital Marketing, Marketing; Sales Initiatives; Corporate Reputation, Influencers Engagement; Market Strategy; Project Management; International Business; Business Intelligence, Data-driven tactics; Customer insight; Brand positioning; Strategic Alliance Cultivation. Show less

Lead Responsible of the technology practice, developing international communication campaigns and strategies for international clients of the Group, specially from the technology sector. Business development and active member of the GAM (Global Account Management); Business development & strategic planning; Revenue growth and market strategy.

Development of different marketing strategies for new financial services; Marketing & sales; Implementing different market analysis and research; Planning and development of the messaging for different stake holders audiences; Planning and implementation of different marketing activities; Measurement and analysis of marketing and advertising campaigns.