- Managed online paid media marketing campaigns targeting 24 countries worldwide from planning, execution, optimization to reporting and analyzed internal conversion data, cross-device behavior, etc, to obtain optimization insights which were then applied in media channels as well as proactively reacted to any issue arose, ultimately increased the number of leads driven from SEM by over 10% year over year.- Coordinated across teams to organize and manage online exhibitions from website UI requirement, content planning, media planning, execution, tracking plan, optimization to analysis of result and communicated insights generated from digital performance for strategic planning. - Assisted in yearly paid digital channels’ strategic media and budget planning.

Key clients: Starbucks, West Kowloon Cultural District, Shell’s licensee, CityU Veterinary Medical Centre, CityU Vet Boutique, PerFace, etc.- Was responsible for conceiving ideas of strategic promotion campaigns and content creation e.g. copywriting, creative production, video editing, etc.- Managed clients’ online marketing campaigns in paid and organic channels e.g. Meta, Google Ads, eDM, SEO, etc, from strategic budget and media planning, execution, performance monitoring, optimization to reporting.- Served as clients’ primary point of contact to coordinate projects with internal teams to meet and exceed clients’ expectation.