I have extensive experience in launching, optimizing, and analyzing paid ad campaigns across multiple platforms including Facebook, Google, Bing, TikTok, Twitter, LinkedIn, Pinterest, and Telegram. I am proficient in analytics systems such as Google Analytics (GA4), Adobe Analytics, SEMrush, and Power BI. My skills encompass PPC, SEO, SEM, and email marketing. I excel in hypothesis testing, A/B testing, and campaign optimization with a strong focus on KPIs. Additionally, I have significant experience with marketing optimization platforms like Salesforce and Pardot. I am adept at media planning, budget planning, and comprehensive reporting.My primary objective is to break into the international English-speaking market and exponentially increase the effectiveness of marketing and advertising efforts. This will enable me to build an impressive portfolio and establish myself as a renowned specialist in professional circles.
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Digital Marketing ManagerThe Online Education School "Flagman" Apr 2022 - Jun 2024Kazakhstan•Developed and executed comprehensive digital marketing strategies that increased website traffic by 40% and conversion rates by 25% within the first year.•Managed and optimized PPC campaigns across multiple platforms (Google Ads, Facebook Ads, Bing, etc.), achieving an average ROI of 405%.•Implemented advanced analytics and reporting tools (Google Analytics, SEMrush, Power BI) to provide actionable insights and data-driven decisions, enhancing campaign performance and efficiency.•Designed and launched high-impact email marketing campaigns, driving engagement rates up by 30% and increasing customer retention by 20%.•Collaborated with cross-functional teams to create integrated marketing campaigns, ensuring consistent brand messaging and maximizing impact across all digital channels.
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Media BuyerTinkoff Aug 2021 - Apr 2022Moscow, Russia• Successfully launched a new product, achieving 13% market penetration within the first six months.• Increased product awareness by 27% through targeted marketing campaigns.• Generated over 60,000 qualified leads, resulting in a 25% increase in new customers.• Achieved a 10% reduction in customer acquisition cost (CAC) through effective marketing optimizations. -
Digital Advertising SpecialistE-Promo Group Aug 2019 - Aug 2021Nizhny Novgorod, Nizhny Novgorod Region, Russia• Successfully promoted the business of over 6 clients simultaneously with a total budget of over $690,000 per month • Increased the number of qualified leads by 35% through the development and implementation of a strategic marketing plan.• Achieved an average ROAS of 360% and the maximum is 1025% for paid campaigns• Boosted sales by 10% through collaboration with cross-functional teams
Andrew Zaitsev Education Details
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Advertising And Public Relations
Frequently Asked Questions about Andrew Zaitsev
What is Andrew Zaitsev's role at the current company?
Andrew Zaitsev's current role is Digital marketing | Perfomance advertising | Paid media | Lead Generation | Media buyer.
What schools did Andrew Zaitsev attend?
Andrew Zaitsev attended State University Of Nizhni Novgorod Named After N.i. Lobachevsky (Unn).
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