Welcome to my LinkedIn profile! I am an experienced and results-driven digital marketing professional with over 6 years of extensive experience in the field. Throughout my career, I have had the privilege of working with a diverse range of clients across various industries, including Construction, Oil & Gas, Trading, Medical, Real Estate, Retail, Fashion, Information Technology, and Education. I have helped these clients achieve their marketing goals and drive business growth through strategic and data-driven digital marketing initiatives.In today's fast-paced and ever-evolving digital landscape, I understand the importance of staying ahead of the curve. My expertise lies in developing and implementing effective digital marketing strategies that encompass various channels and platforms such as Search Engine Optimization (SEO), Social Media Marketing, Designing, Content Marketing, Branding, and Paid Advertising campaigns. I have a deep understanding of the latest trends, best practices, and emerging technologies in the digital marketing field, allowing me to adapt and thrive in a dynamic environment.One of my key strengths is my ability to craft comprehensive and tailored digital marketing strategies that align with the unique objectives and target audience of each client. By conducting thorough market research and competitor analysis, I gain valuable insights that inform my strategic approach. I have successfully planned and executed end-to-end digital marketing campaigns for both B2B and B2C companies, ensuring maximum reach, engagement, and conversions.I am well-versed in using various analytics tools and platforms to track and measure key performance indicators (KPIs), allowing me to continuously monitor campaign performance and make data-driven optimizations. By analyzing metrics such as website traffic, conversion rates, customer acquisition costs, and return on investment (ROI), I can identify trends, spot opportunities, and fine-tune strategies for optimal results.In addition to my technical skills, I believe in building and nurturing relationships with clients, understanding their unique needs, and providing exceptional customer service. By developing a deep understanding of my clients' industries and target markets, I am able to create digital marketing strategies that generate meaningful and measurable results.If you are seeking a dedicated digital marketing professional with quality delivering results, Let's discuss how we can collaborate to achieve your marketing objectives and drive your business forward.
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Digital Marketing SpecialistAl-Balagh GroupDoha, Qa -
Digital Marketing SpecialistAl-Balagh Group Jun 2022 - PresentDoha, QatarAl-Balagh Group is a reputable Qatar-based business conglomerate with a rich history spanning over four decades. Operating across various industries such as Construction, Oil & Gas, Trading, Medical and Scientific Equipment, IT Solutions, Sponsorships, and Joint Ventures, Al-Balagh has established itself as a diversified business house.Responsibilities:• Managing social media accounts, creating and curating content, scheduling posts, engaging with followers, and analyzing social media metrics to refine strategies.• Overseeing digital marketing activities for Al-Balagh’s subsidiaries and joint ventures to ensure alignment with overall business objectives.• Developing and implementing strategies to enhance search engine visibility and rankings through keyword research and optimization.• Plan and execute digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads) to reach target audiences and achieve marketing objectives.• Developing and executing new strategies to keep the company's digital presence engaging through diverse format. (e.g., videos, infographics, interactive content)• Measures performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Adobe Analytics, SEMrush, etc)• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).• Working with external vendors to execute digital marketing projects and campaigns, ensuring quality and timely delivery.• Developing compelling and relevant content for various digital channels, including website, blog, social media, and email campaigns.• Managing digital marketing budgets, allocating funds to different campaigns, and optimizing spending to achieve the best possible results.• Stay updated with the latest social media trends and platform changes to adapt strategies and leverage new opportunities. -
Digital Marketing ExecutiveEdbrig™ Feb 2021 - May 2022Dubai, United Arab EmiratesEdbrig is a global branding and advertising consultancy with a headquarters in Miami and vibrant offices in Delhi and Dubai. Our mission is to unlock the full potential of businesses through cutting-edge branding, marketing, and advertising solutions. We specialize in brand consulting, strategy, and identity, offering a suite of services that includes marketing and advertising campaigns, digital and social media management, content creation, and comprehensive market research and analysis. Responsibilities:• Develop and execute targeted campaigns to drive brand awareness and lead generation.• Oversee the development and management of social media content, including strategy, scheduling, and performance analysis, to increase brand presence and interaction.• Monitor and analyze website performance, search rankings, and user behavior.• Create engaging flyers, advertisements, and posters to support marketing initiatives.• Plan, develop, and manage both video and static content for various digital platforms.• Maintain, update, and enhance the client's WordPress site for optimal performance.• Liaise with clients to understand their needs, provide updates, and ensure satisfaction with digital marketing strategies.• Work closely with colleagues in our Delhi office to ensure cohesive marketing strategies and alignment with global brand objectives. -
Digital Marketing ExecutiveBrandix Jan 2020 - Feb 2021Colombo, Western, Sri LankaBrandix, a leader in Sri Lanka’s Apparel industry and adjudged ‘Exporter of the Year’ at the 2018/19 Presidential Export Awards, operates apparel manufacturing units in Sri Lanka, India and Bangladesh, with operations in Haiti, Cambodia and UK. The company continues its inspired journey in developing, manufacturing and marketing end-to-end apparel solutions to world- renowned brands, whilst empowering sustainable development in the communities it operates in.Responsibilities:• Creating and running marketing campaigns. • Tracking SEO and Google Analytics data. • Designing flyers, advertisements, posters. • Schedule online events, webinars, digital workshops.• Provide creative ideas for content marketing and update website.• Content planning to content development video and static.• Maintaining, modifying, and adding to the corporate WordPress site. -
Junior Digital Marketing ExecutiveBrandix Jan 2019 - Dec 2019Colombo, Western Province, Sri LankaBrandix, a leader in Sri Lanka’s Apparel industry and adjudged ‘Exporter of the Year’ at the 2018/19 Presidential Export Awards, operates apparel manufacturing units in Sri Lanka, India and Bangladesh, with operations in Haiti, Cambodia and UK. The company continues its inspired journey in developing, manufacturing and marketing end-to-end apparel solutions to world- renowned brands, whilst empowering sustainable development in the communities it operates in.Responsibilities:• Supporting the marketing team in daily administrative tasks.• Assist with daily administrative duties.• Monitor all social media platforms for trending news, ideas, and feedback.• Contribute to the creation of mock-ups, email campaigns, and social media content.• Assist in marketing and advertising promotional activities.• Prepare detailed promotional presentations.• Help with the planning and hosting of marketing events.
Zaaffi Muhamed Skills
Zaaffi Muhamed Education Details
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Reading -
Second Class Honours
Frequently Asked Questions about Zaaffi Muhamed
What company does Zaaffi Muhamed work for?
Zaaffi Muhamed works for Al-Balagh Group
What is Zaaffi Muhamed's role at the current company?
Zaaffi Muhamed's current role is Digital Marketing Specialist.
What schools did Zaaffi Muhamed attend?
Zaaffi Muhamed attended Queen Margaret University, University Of Plymouth.
What skills is Zaaffi Muhamed known for?
Zaaffi Muhamed has skills like Social Media, Graphic Design, Communication, Ibm Spss Statistics, Digital Marketing, Advertising, Adobe Photoshop, Branding, Microsoft Office, Marketing, Microsoft Excel, Accounting Software.
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