As the Head of Marketing at ICONIC MVMT, I lead a dynamic creative team to elevate our brands, STARTER and PONY. My role encompasses:•Brand Building & Awareness: Crafting and executing strategies to enhance brand presence and recognition.•Creative Direction: Guiding the creative vision for marketing campaigns, ensuring alignment with brand identity.•Marketing Strategies: Developing and implementing comprehensive marketing plans, including social media, advertising, and communications.•Fashion Trends & Photography: Staying ahead of fashion trends and directing fashion photography to keep our brands relevant and appealing.•Product Launches: Strategizing and executing successful product launches to captivate our target audience.For our retail stores, ICONIC MVMT, I focus on:•Retail Marketing Strategies: Designing and executing marketing strategies to drive store traffic and sales.•Traditional Marketing & Communications: Utilizing traditional marketing methods and strategic communications to reach a broader audience.•Store Launches & In-Store Activations: Planning and managing store launches and in-store marketing activities to create memorable customer experiences.

• Oversee and lead the development of comprehensive marketing strategies to enhance brand visibility and drive sales growth across diverse markets.• Spearhead brand building initiatives, ensuring consistent and compelling messaging that resonates with the target audience and reinforces the brand's global presence.• Coordinate and execute impactful product launch campaigns, integrating innovative marketing techniques to maximize product visibility and market penetration.• Develop and implement retail marketing strategies to optimize customer engagement and elevate the in-store experience, leveraging data-driven insights to drive foot traffic and sales conversion.• Manage traditional marketing channels, including print, television, and radio, to effectively reach wider audiences and reinforce brand recognition while fostering a cohesive omni-channel marketing approach.• Collaborate with cross-functional teams to align marketing strategies with overall business objectives, fostering a cohesive and synchronized approach across all marketing initiatives. Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and formulate effective marketing strategies that deliver sustainable competitive advantages.• Lead and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous learning, while ensuring the team's alignment with the company's core values and strategic vision.

- Manage a team of 6-10 people.- Establish brand ownership and develop brand strategy, encompassing styling, vision, and value proposition.- Translate brand strategy into actionable brand plans and go-to-market strategies.- Plan and execute media communications.- Collaborate with stakeholders to optimize specific traffic sources, campaigns, and user segments.- Create and execute marketing strategies and campaigns to increase awareness and drive sales.- Provide the marketing team with content and campaign information to support sales efforts.- Analyze and report on market growth and surveys.- Support the creative team in designing promotional materials.- Supervise marketing activities, including content creation, curation, pay-per-click campaigns, social media management, lead generation campaigns, copywriting, brand management, graphic design, newsletters, and performance analysis.- Establish strategic relationships and collaborate with key industry players, agencies, and vendors.- Develop strategies, tactics, and oversee all marketing campaigns in South Africa.- Execute successful marketing campaigns, from ideation to implementation.- Ensure project plans reflect an effective digital strategy to enhance consumer brand experience and increase member engagement.- Drive seasonal and year-round campaigns and deliver strategic marketing plans.- Develop short and long-term growth strategies and paths for brands.- Enhance brand equity and preference across targeted consumer segments in South Africa.- Gain understanding of consumers, leverage consumer insights, and address brand-related challenges.- Identify high-potential growth areas to drive future expansion.- Manage day-to-day brand business processes, including idea exploration, concept creation, and testing.- Engage in social media campaigns, content development, project management, sponsorship, and reporting for the global business.

- Motivated staff to achieve and surpass monthly turnover targets.- Provided assistance and feedback to staff and general managers.- Ensured adherence to policies and procedures.- Implemented all store promotions, including markdowns, pricing, and displays.- Managed and controlled assets, stock losses, and HR and IR (Human Resources and Industrial Relations).- Ensured stores were customer-friendly, safe, clean, and orderly.- Oversaw administration issues such as banking, exchanges, inter-branch transfers (IBT), staff discounts, purchases, and stock takes.- Ensured effective staff management and resolved staff-related problems.- Verified transactions to ensure receipts matched sales.- Managed store stock movements to optimize stock availability.- Monitored daily stock system activity.

Responsibilities: Conducted fixed-line voice, cellular and fibre internet sales including key account management, account reconciliation and business-to-business sales. Cold calling, presentations and proposals for new clients.

Responsibilities:1. Run all store departments on a daily basis, ensuring adequate staffing and stocked inventory to meet budgets and targets.2. Addressed customer queries and service issues, supported store managers with inquiries, and devised weekly and monthly sales strategies to achieve targets.3. Oversaw advertising platforms including newspapers, social media, and radio, and developed marketing strategies.4. Managed store merchandising, staff sales, and customer service training.5. Led weekly management meetings with store managers to boost sales, meet targets, and resolve store-related issues.6. Recruited new staff, supervised stock purchasing, and established store policies to minimize stock losses, aligned with HR guidelines.7. Collaborated closely with upper management to enhance store sales and minimize stock losses, and formulated day-to-day policies for all departments.