Edgar Zabaleta Email & Phone Number

St Petersburg, Florida, United States

Creative team leader focused on strategy and production of multi-channel loyalty marketing campaigns focused on CRM, increasing customer acquisition and retention based on performance and custom data analytics. UX design of email creative, and front-end development of micro sites and landing pages for client campaigns and corporate marketing.

Tampa, Florida, United States

Digital marketing creative consultant specialized in creative strategy, art direction, user experience (UX), digital retail marketing, web design, front-end development, interactive media, graphic design, logo creation, branding and identity, social media advertising, elearning development and multimedia content creation.

Tampa/St. Petersburg, Florida Area

• Led cross-functional teams including creative strategy, production, content, UX and interactive development primarily on the Walmart U.S. and Walmart Mexico business, and later expanded across the U.S. retail portfolio.
• Oversaw the execution of high-performance omni-channel marketing campaigns for major brands that supported sales exceeding $500MM in revenue, and provided a superior personalized customer experience for Walmart shoppers.
• Developed innovative ad technologies and guidelines collaborating with UX and Ad Operations teams in order to run effective native advertising and brand experiences across multiple web browsers and devices with a.
• Successfully onboarded Walmart Mexico as a new online publisher; developed effective creative executions, working in partnership with international advertisers and retail partners.
• Served as creative and content leader across teams to manage staff resource allocation, mentor senior and junior creatives, train and motivate team members while increasing overall productivity.

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

• Created state-of-the-art interactive rich media banners, landing pages and websites, partnering with leading brands running advertising on Homedepot.com while adhering to brand strategy objectives.
• Effectively managed multiple client projects and deadlines while rapidly adapting to constant change in priorities, creative guidelines and site technical challenges.Developed client pitch decks, sales presentations.

• Designed and developed web-based courseware for AT&T and national clients.
• Programmed Flash Action Script Interactions, tools and animated content from storyboards to execution.

Tampa/St. Petersburg, Florida Area

• Lead Designer of graphical user interfaces (GUI) for e-Learning courses used by the Chief of Naval Education training (CNET), and the Space and Naval Warfare (SPAWAR) contract for the department of defense.
• Created and developed interactive content; collaborated in the creative process, storyboarding and design of course material, audio recording and editing.

Bachelors, Visual Arts - Digital Media/Computer Art

Computer Science

Industrial Design - Drafting