Assistant Brand Manager - Global Philosophy Fragrances
CurrentConducted category and competitive assessments, deriving consumer insights to inform strategic recommendations.Created compelling concepts for product development, campaigns, and brand messaging, aligned with Philosophy's identity.Analyzed competitive landscapes to propose strategic opportunities in line with brand values.Led the development of product concepts, packaging designs, and olfactive profiles.Assisted in the development and execution of comprehensive communication strategies with our 360 teams including education, visual merchandising, digital content, and influencer marketing.Brainstormed product names, created global content, and wrote copy for packaging and collateral.Coordinated daily brand operations, liaising with cross-functional teams and external partners to ensure project success.Managed new project initiations and developments, optimizing efficiency and alignment.Directed model-making and sample management processes.Facilitated team and brand meetings, providing strategic and administrative support.
