Zabrina Vicky L. Email & Phone Number

Jakarta, Indonesia

Under Global E-Commerce Operations, planning and executing campaigns for ID Fashion category as well as collaborating with multiple stakeholders including Sellers/Brands and TikTok content creators.

Greater Jakarta Area, Indonesia

• Produce marketing promotional message & in charge of communications through in-app channels for Big Campaign & BAU. Projects handled: 10.10 Sale (2020), Big Ramadhan Sale (2020), 10.10 Brands Festival (2019).
• Experience with A/B Testing,Content Management System (CMS) & Marketing Automation Platform (Mailchimp & Salesforce).
• Liaise with various internal departments (Graphic Designer, Marketing Project, Business Intelligence, etc) for campaign coordination & implementation.
• Analyze performance reports to identify best practice, costumer behavior & trends, as well as to make recommendations.
• Support other communication projects by editing, proofreading, and improving contents.

Greater Jakarta Area, Indonesia

• Composed articles for Shopee’s blog: Inspirasi Shopee.
• Arranged database of knowledge & report, helped monitor several projects: Shopee Selebriti Squad, Shopee Look.
• Liaised with other internal departments and external parties to support campaign projects.

Greater Jakarta Area, Indonesia

• Carried out duties at Directorate of South American and Caribbean Affairs, my responsibilities included to:
• Sort data and update countries' background information and statistics.
• Research & compose report on Indonesia’s potential relations with foreign country.
• Help the staffs to do administrative work.

Msc E-Business Management, Digital Technology Management & Consultancy

Bachelor'S Degree, International Relations And Affairs, 3.75/4.00

Activities and Societies: Gathering and Introducing International Relations (GINTRE) 2014, Temu Akrab Hubungan Internasional 2014.