Zac King Email & Phone Number

Las Vegas, Nv, Us

•Responsible for day-to-day functions required to maintain, review, and update GES.com website.•Update and publish content within the CMS systems to maintain a cohesive experience, ensuring timeliness of all information.•Review the website month over month to identify gaps in content that may impact a user's experience.•Evaluate and monitor performance of digital key performance indicators.•Responsible for reporting on digital marketing channels (social media, email marketing, website).•Maintain Google Analytics and Google Tag manager.•Collaborate Optimize existing content to adhere to seo trends & best practices•Identifying opportunities for improving workflow with how content is structured and managed.•Be a knowledge base expert on web technology stack and collaborate with the marketing team on management and assist with the implementation of new technologies.•Assist with cross-functional digital projects with a broad range of business technical stakeholders.•Develop and maintain collaborative working relationships with team members and project managers across multiple departments on website optimizations.

Rochester, New York, Us

-Helped manage a book of business of over 150+ clients to help improve their marketing strategy and rankings on Google. -Examine data on a quarterly basis using Google Analytics and Google Insights for clients to find ways to improve website performance.-Performed quarterly SEO audits on 150+ clients websites to enhance rankings in organic search results.-Website edits for WordPress but also HTML, Wix, Squarespace & more. -Experience working with Google products such as Google Tag Manager & Analytics. -I was the main point of contact for our clients which made me very well versed in problem solving and coming up with creative solutions. -Created a review strategy for our clients to help improve their presence online.

Youngstown, Us

Overview: Our team (Zac King, Yasir Hockla) Senior Capstone project at DePaul University established a working relationship with (Jack Beacham) the President of Aventure Works. Which Provides systems integration, business intelligence, and related management services to private and public companies.Purpose/Goals: The revamping of site (stories-of-god.com) which lasted from DePauls Autumns and Winter quarters, approximately seven months from September to March. The project's main objective consisted of revamping the website and improving SEO using agile development. The project's goals were to revamp the website to create a more UX-friendly website for users, bring more awareness to the clients play by driving more traffic to the website with SEO.Significance: The website did not have a working menu system to allow user's to select pages to view. Previously had dead links that were affecting performance and a homepage that did not fit the websites new play theme. The pages were dark and affected the ability for users to read and see links. The site was not SEO optimized which hurt the amount of traffic through the site. Benefits: The revamped website allows users to easily view pages and find new pages through the new menu. The overall appearance is now more UX-friendly which makes allows users to easily navigate the site. SEO optimization improved the ability for users to find the site when searching keywords.Implementation Method: The projects organization used the values and expectations of a scrum framework. We established the proper agile developer behavior, characteristics, and benchmarks to gauge team member contributions. Project deliverables were gathered and changed to fit the clients needs. The team worked off an established product backlog/Agile iteration plan accordingly to weekly development sprints.

Bachelor'S Degree, Information Technology

Education record