Manage client relationships across diverse industries, leading meetings, communication, and onboarding processes while ensuring retention and long-term growth.Develop and implement brand strategies for clients, collaborating with them to craft authentic, differentiated marketing messages that resonate with their core audiences.

Pioneered Brand Research:Spearheaded the company's inaugural brand research initiative, directing a cross-functional team of 10 to uncover actionable insights that build trust with customers and prospects. Conducted over 25 customer interviews and surveys, analyzing both qualitative and quantitative data.Led Company-Wide Implementation of Research Insights:Presented research findings to the entire company and facilitated brainstorming sessions with 15+ teams to drive successful and ongoing implementation of insights, resulting in customer trust increasing across four key areas by 18 percentage points within one year. Enhanced Customer Experience:Directed a cross-functional group of 16 to improve the customer email experience by identifying pain points via customer journey mapping and executing tailored strategies, resulting in a 22 percentage point increase in member satisfaction within six monthsLaunched Customer Testimonial Initiative:Directed a strategic customer testimonial campaign, personally interviewing over 50 customers and incorporating their testimonies into product and marketing campaigns, driving brand trust and business outcomes.

Facilitated Inter-Departmental Collaboration:Worked closely with Product and Member Marketing teams for cohesive marketing campaign launches. Enhanced brand consistency throughout the member experience journey, from initial touchpoints to upselling and renewal stages.Drove Customer-Centric Strategies:Utilized feedback from Member Services and social media surveys to provide actionable insights to teams, enhancing the overall customer experience.

Crafted Data-Driven PR Campaigns:Created timely, data-driven story ideas, securing over 100 notable backlinks from top-tier publications like The New York Times, Fortune, and Forbes.Collaborated on Research and Communication:Worked closely with lead research analysts to develop survey questions, analyze data, and uncover compelling story angles, effectively sharing research findings across social media platforms.Boosted SEO Performance:Implemented a project featuring expertise from university professors, significantly enhancing the site's SEO performance and helping rank as the #1 search result for "credit cards" on Google.

Drove Traffic with SEO:Collaborated on SEO strategies, resulting in a 204% increase in blog traffic and a 4x increase in monthly blog leads, tracking results through Google Analytics.Enhanced PPC Landing Pages:Modified copy and conducted A/B testing to align with business goals while maintaining brand tone, managing all social media accounts for cohesive branding.Contributed to Rebrand:Participated in a comprehensive rebrand project, integrating visual enhancements, and significant copy changes to maintain brand consistency.Managed Customer Communications: Facilitated communication between customers, customer service representatives, and additional business partners to ensure a satisfactory onboarding experience.Streamlined Salesforce Procedures:Collaborated cross-functionally to develop new Salesforce procedures, resulting in over five hours of saved time per week for customer service employees.