• Led a 4-member team within the Travel and Consumer Division, delivering sustained services to luxury hotel brands and beauty clients including Four Seasons Hotel Group, Meliá Hotels International, Anantara Resorts and Spas, and Le Labo. As primary client interface, regularly collaborated with brand marketing and digital teams to manage 2 Southeast Asian PR agencies. Ensured effective communication activities within the Southeast Asian market, while also providing support for the brand and overseeing Chinese properties, including social media and traditional PR campaign. Responsibilities encompassed devising PR and social media strategies, coordinating execution, and fostering brand campaign. Successfully orchestrated collaborations across e-commerce, procurement, and other departments, alongside liaising with creative and offline event agencies to strategize, execute, and present projects. Oversaw the project lifecycle, from initial budget planning and comprehensive communication strategies, to celebrity partnerships, PR relationship management, cross-brand synergies, online content strategies, offline event coordination, e-commerce content deployment, competitive analysis, and industry case study dissemination.

• Clients include Guerlain, Fresh, Philips, McCafé, Vans etc. As a project key contact window, communicated with brand cross functions including PR, Marketing, Digital, E-commerce, product and procurement, also coordinated with creative, digital, offline event agencies. Mainly took charge of campaign planning, implementation and contents releasing, specially including initial brand budget distribution, communication planning, relationship maintenance with brand ambassador, celebrities, media and influencers, brand crossover cooperation, offline event planning and execution, digital planning and execution, social brand account operation, EC contents releasing, product & marketing research and analysis for competitive products, industry case sharing, etc.• As a key member, provided continuative service for Philips Sonicare Oral Health Care and handled 20+ campaigns containing mega projects and offline event such as Philips all-new product launch event and brand annual celebrity marketing strategy development. Owned rich resource and cooperation experience of celebrity, media and influencers. Once took charge of product shooting, these KVs were well reputed and became the key visual materials. Complete 13 top influencers cooperation in 5 days, in charge of external communication and coordination with client, harmonizing with other agencies and internal workload balance to get high-duty team work in the short team.• As a account leader, responsible for maintaining relations with McCafé brand media and influencers, and make communication content for the brand's official social accounts, provide social reports and industry case studies for brands.

• Clients include Singapore Tourism Board, Hyatt, Audi China etc. Took charge of daily news monitoring, competitor analysis, writing press release, byline and feature article, media relationship maintenance, etc. In addition, took charge of composing proposal for part of new biz client.• Be deeply involved in new biz pitch and successfully win new customers for the company.