Zac Wright Email & Phone Number

MANIFESTO:Since everyone is here to make a dent in the universe, I’ve chosen to make my dent in healthcare; specifically helping transform very good practices into very successful practices starting with the core of their brand, their people. But the first thing I have to do is reshape the way providers think about and do what some call “marketing”- and I call “patient-engagement”.Today, healthcare marketing is a sequence of regurgitated ‘best-practices’ with results defined by the number of clicks or phone calls produced. I don’t buy into soulless analytics that measure success by the number of ‘almost’ or ‘potential’ customers.Best case, marketing makes the phone ring, but it does NOT get patients in the door, create brand zealots or ‘walking billboards’. That requires something that’s often missing. In this age of informed, educated patients, our communication strategy must engage our sophisticated consumers on a human level, from the start. What’s missing? Patient-Engagement. I believe engagement is the new hot spot in the evolution of healthcare marketing. It leads to a comprehensive approach to patient-practice interaction that enhances care and makes it natural for patients to pay, stay, and refer. After all, how we treat patients, before and even after they’re patients, is far more powerful than anything we can say to them. ‘Marketing’ MUST be a human activity – when it is infused with human potential and emotional capital it’s something more evolved: Patient-Engagement.It’s a new world for medical practices. And a new world demands a new conversation.To learn more about how you and I can start to change the conversation, please visit www.newpatientmd.com or Call: 888-296-9545

Listed skills include Staff Training, Physician Training, Digital Communications, Online Marketing, and 24 others.