As a seasoned UI/UX Designer and Creative Director based in Taipei, I bring over two decades of experience in designing intuitive and engaging user experiences. With an MBA from ESADE Business School, my background blends creative vision with strategic business acumen.Currently, I serve as the Marketing Director at Walkii, a software company dedicated to fostering long-term, high-growth changes in employee exercise habits through innovative game design and behavior change techniques. Our efforts have assisted our clients to earn certifications as "Sports Enterprises" and "Healthy Enterprises" in Taiwan, demonstrating our commitment to health and sustainability.Here, we apply the Octalysis Framework to design competitive gamification systems that enhance user engagement and sustain participation. I am also working on a white paper to illustrate how Walkii's digital tools activate the sedentary office population to start exercising, supported by data-driven insights and customer surveys.I am passionate about architecture, psychology, and design, always seeking to integrate these interests into my work. My experience in Ruby and R programming complements my creative endeavors, allowing me to bridge the gap between the technical and aesthetic aspects of projects.My ultimate goal is to be a successful and impactful social entrepreneur, using design and technology to drive positive change.