Zacary Farsolas Email & Phone Number

California, United States

San Francisco Bay Area

Expanding Data Center Rack Scale Solutions focusing on AI, 5G, Cloud, HPC, and Media applications. (Air and Liquid Cooled)

San Jose, California, United States

- Manage product launches for all new products that are under WDC “solutions” category of innovation with stakeholders from PMM, PLM, and ID teams.-Structure new product approval processes to create best practices for marketing assets, GTM product strategy, engineering technical qualification, and market research.

San Jose, California, United States

Manage partnership accounts and product development across 4 WDC Brands to align with company verticals. Prospect new industries and potential partners to enhance consumer solutions for personal data storage. Maintain a custom-built CRM model until a deal is closed for 30+ partner accounts. Key Accomplishments: - Created a CRM tracking system that made communication from between cross functional teams faster and digestible. - Established two tier one partners in FY 2023 from verticals that were created from market research I conducted.

San Jose, California, United States

A two-step rotation program that focused on Product Marketing and Consumer Research.PMM Rotation:Leveraged consumer sentiment to address a problem with a SanDisk product, especially in EMEA and NAM. Created a community engaging event that was planned around new SanDisk product launch windows.Consumer Research Rotation (War Room):Researched consumer behavior (qual and quan) globally for the current SanDisk portfolio to address new use cases for product lines. Recorded stories, design preferences, shopping habits, packaging preferences, etc.

San Jose, California, United States

-Created and executed two bundle marketing campaigns for brands SanDisk and WD_Black. Included personally designed merchandise that intertwines brand identity to loungewear.-Finished 6 multichannel influencer campaigns for SanDisk and Western Digital products to spread awareness for our cloud conquesting campaigns which totaled over 200k views in one month.-Researched market trends and competitor statistics from our Amazon channels for SanDisk Proffesional iXpand which resulted in a team effort for Amazon Live

• Create marketing plans/ strategies to enhance brand identity and reach target audience.• Implemented a brand partnership with MadeWithMelanin Co. (500,000 Instagram) which benefited CAAHDER’s reach.• Post weekly on social media platforms to update followers about blogs, webinars, and collaborations.• Revamped all social media accounts to professional accounts and grew following by over 250%. Researched data to market to new audiences and people.

Greater Chicago Area

• Officiate competitive soccer games at a high school level in the city of Chicago.• Communicate the rules to both teams and make sure all players understand the rules before the start of game.• Enforce fair play within the game by assessing fouls and penalties, and sanctioning players accordingly.• Keep track of time and provide a game report to league officials.

Greater Chicago Area

• Mentor, coach and teach young children the fundamentals of soccer as well as the importance of being on a team. • Individually encourage each child to focus and develop one skill during the camp session.• Work with other instructors in developing and implementing a daily schedule for children including drills, scrimmages, snack and water breaks with down time.

Bachelor Of Business Administration - Bba, Junior

Activities and Societies: Club Soccer, DSP Gamma Pi member

Bachelor Of Business Administration - Bba, Marketing

Study abroad program which featured classes of International Marketing, Fashion in Paris, European History, and French Language.