Zaccheus Gaines Email & Phone Number

United States

• Communication & Execution: Developed and executed an internal communication strategy via emailnewsletter, increasing product launch awareness among sales and customer service teams by 20%, leading to a smoother product rollout.• Analysis & Strategy: Analyzed customer data and competitive landscape to inform product positioning for ABM campaigns, resulting in a 25% improvement in customer engagement and campaign visibility.• Stakeholder Engagement: Created video content to support… Show more • Communication & Execution: Developed and executed an internal communication strategy via emailnewsletter, increasing product launch awareness among sales and customer service teams by 20%, leading to a smoother product rollout.• Analysis & Strategy: Analyzed customer data and competitive landscape to inform product positioning for ABM campaigns, resulting in a 25% improvement in customer engagement and campaign visibility.• Stakeholder Engagement: Created video content to support product engagement and launch initiatives, effectively driving stakeholder understanding and buy-in.• UX Optimization: Utilized data insights to refine product content and landing pages for optimal user experience, driving increased user engagement and conversion rates. Show less

• Implemented a data management strategy involving the cleansing and formatting of loan officer's contact information via Excel for integration into the Salesforce CRM database.

• Research & Solutions: Led a research initiative addressing the national nursing shortage, developing strategic recommendations that boosted nurse acquisition and retention by 15%.• Workflow Optimization: Steered and refined the workflow of a podcast series using Adobe Workfront,enhancing content distribution and achieving a 25% increase in listenership.• Campaign Optimization: Implemented data-driven analytical and optimization strategies for email campaigns, leveraging Marketo's… Show more • Research & Solutions: Led a research initiative addressing the national nursing shortage, developing strategic recommendations that boosted nurse acquisition and retention by 15%.• Workflow Optimization: Steered and refined the workflow of a podcast series using Adobe Workfront,enhancing content distribution and achieving a 25% increase in listenership.• Campaign Optimization: Implemented data-driven analytical and optimization strategies for email campaigns, leveraging Marketo's A/B testing and segmentation to refine targeting and messaging, leading to a 20% increase in patient engagement. Show less

• Campaign Development: Supported the development and execution of client-centric marketing campaigns for mortgage products, conducting user research and analyzing data insights to optimize campaign performance and marketing materials.

• UI Enhancement: Led a strategic overhaul of the product line's user interface and the internal eLearning platform design using Adobe Photoshop, resulting in a 25% more user-friendly CMS.

Cleveland, Ohio, United States

• Market Research: Conducted market research and competitor analysis using GA4 to optimize social media and web content with advanced SEO tactics, resulting in a 60% increase in organic following and a 10% rise in website engagement.

Bachelor Of Science In Business Administration, Marketing

Activities and Societies: American Marketing Association Chapter VP of Communications Digital Marketing Certificate - May 2023

High School Diploma