Key Accountabilities:•Responsible for providing leadership to 2 direct reports and 190+ total personnel while orchestrating operations across 7 resorts throughout New Jersey, Pennsylvania and Florida•Relied upon to drive payroll and EBITDA performance across all corporate locations; writes budgets by utilizing modeling tools; formally presents all budgets to Board of Directors for approval•Fuels innovation by conducting thorough market research; evaluates industry products, meets with industry owners/CEOs to negotiate pricing, implements pilots at corporate locations and aids full rollouts across the brand •Seamlessly collaborates with the CEO and Founder as his right hand, ensuring his vision and objectives are well defined and carried out across the companyKey Achievements:•Created a plan and implemented the largest single year pricing increase for corporate resort locations, averaging a 16% increase across all sites for 2023; elevated 2023 revenue to reach $10M across 6 locations, EBITDA 25%+•Diligently negotiated a 30% discount and engineering changes that enabled the entire brand to roll out space saver accommodations that enabled overnight boarding in pet daycare space, which doubled revenue per square foot potential•Wrote 7 budgets for 7 separate company resort entities; utilized modeling tools and forecasted based on prior performance, price increases and industry trends•Improved Q1 payroll as a percent of revenue across corporate resort portfolio from 41% in 2022 to 38% in 2023 and 36% in 2024, with industry average approaching 50% of revenue•Researched, found, negotiated and implemented Broadly Review Management and NPS platform; NPS benchmarking with corporate resorts under purview average a score of 89 over a trailing 12 months•Discovered, tested, negotiated and rolled out eCornell OnDemand Service Library, which empowers all customer facing employees with training from Cornell’s School of Hospitality

Key Accountabilities:● Responsible for providing leadership to 8 direct reports and 220 total personnel across 8 locations capable of driving $10M in annual sales throughout North Carolina, South Carolina and Virginia ● Relied upon to seamlessly collaborate with accounting/finance to develop and manage best in class budgeting metrics for each resort; includes formulating appropriate labor expectations based on volume and revenue● Developed resort leadership through talent selection, insightful training, goal setting and contingency planning● Represented company at media appearances and Public Relations engagements; includes television and ZoomKey Accomplishments:● Lead cross-functional Operational Excellence team aimed at identifying best areas for improvement; identified largest labor commitment/disparity; implemented a new pricing strategy; shifted service focus and standardized across multiple resorts ● Transformed a resort performing at 20% over budgeted labor and 73% of profitability budget in 2018 to 16% under budgeted labor and 285% over budgeted EBITDA in 2021● Developed and mentored a new Store Manager into 2019 Resort Manager of the Year

Key Accountabilities:● Responsible for providing leadership to 4 direct reports and 60 total personnel across 4 locations capable of driving $45M in annual sales throughout the Charlotte market● Relied upon to help manage budgets, which included controlling expenses, performing regular audits and overseeing inventory● Diligently analyzed/revised processes to ensure optimal business practices while enabling sales growthKey Accomplishments:● Revitalized a district with middle of the pack labor productivity metrics to division leading labor productivity● Successfully maintained a turnover rate under 40% district-wide

Key Accountabilities:● Trained new hires and team members to increase productivity.● Satisfied customers by answering telephones and responding to customer complaints.● Organized company money by counting the safe and reconciling cash with computer system records.● Managed shifts by assigning employees tasks to perform and writing employee reviews.