Zach Riesche Email & Phone Number

Boulder, Colorado, United States

Develop strategic product marketing campaigns and lead go-to-market execution across traditional, retail, digital, and sales channelsManage all product launches in coordination with product, creative, and digital teams. Created and refined new marketing production process to more efficiently develop assets and content for marketing channelsResearch and create tracking reports to evaluate marketing strategies and growth opportunitiesManage marketing budget and relationships with vendors, partners, and agencies

Denver, Colorado, United States

Created the first marketing and communication program for new statewide grant funded COVID relief programDeveloped and executed key messaging to engage, educate, and support communities impacted by COVID Managed all cross-channel media plans including digital, traditional and social channelsPartnered with health providers across the state to build and promote the new outreach programsBuilt the Colorado Crisis Counseling website to promote the program and connect people looking for supportWas the key contact for all program stakeholders and developed strategies for media plans, timelines, and budgetsManaged statewide paid media campaign partners and vendors

Boulder, Colorado, United States

Responsible for creation, allocation, and distribution of all marketing assets and deliverablesActed as main point of contact between marketing and sales team to receive product feedback and communicate marketing initiatives, goals, and KPIsCreate and maintain marketing calendar to plan and track key marketing and sales initiativesCollaborate with and support sales force to develop the most effective marketing assets and strategiesOversee creation of printed collateral through project lifecycle from development through executionCollaborate with internal and external stakeholders to plan and execute events to drive brand awarenessPlan brand and product photoshoots with Creative Director, ambassadors, and photographersCollaborate with events team on regional tradeshows and outdoor industry events

Mammoth Lakes, Ca

Developed and executed on-brand marketing strategies for portfolio of mountain-owned businessesBuilt creative briefs containing direction, copy points, strategies, and goalsCollaborated with operation managers to develop initiatives, promotions, and programmingIdentified marketing opportunities and created campaigns to grow ancillary business from skier visitsDrove business against company wide budgets and Key Performance IndicatorsManaged content on web, email, and social platforms

Mammoth Lakes, Ca

Served as the project manager for all creative marketing projects for Mammoth MountainStreamlined existing marketing production process to improve communication, design, and executionActed as the main point of contact for creative department to align and communicate project detailsReceived and processed all incoming creative briefs from brand managers and key stakeholdersLed weekly meetings with stakeholders to communicate schedules, budget, and project status updatesTracked results and provided campaign recaps for team of Marketing Brand ManagersCommunicated with vendors, printers, and agencies to to ensure proper execution and installationDistributed and deployed marketing materials in resort and through local channelsLead weekly production meetings

Carlsbad, Ca

Responsible for all inventory in the US and CanadaAdjusted and transferred inventory in/out of various Nixon locationsCreated End of Month spreadsheet outlining all inventory transactions

Calrsbad, Ca

Ensured proper safety initiatives and all OSHA standards are implemented and maintained in the DC Designed emergency evacuation plan and protocol for DC Analyzed inventory necessities based on sales orders and seasonal trends Accountable for proper allocation of product in to different DC locations

Carlsbad, Ca

Picked and packed international and domestic sales orders

San Diego, Ca

Assisted with planning and scheduling of outdoor programsResearched and facilitated outdoor trips in coordination with other university offices and staff Managed 10 customer service staff employees

San Diego, Ca

Registered participants for outdoor trips; Provided service to customers renting equipment