Zach Schoengold Email & Phone Number

Washington DC-Baltimore Area

• Manage the development of high-quality client deliverables, playing a key role in document creation and quality control for clients in technology, financial services, health care, cyber, and energy sectors.
• Serve as a expert to advise clients on strategic communication campaigns, including regulatory, cyber, geopolitical, and litcomm issues.
• Function as a workflow project manager and lead on broader client teams.
• Perform real-time analysis of emerging issues on traditional and social media using a range of analysis tools during crisis scenarios.
• Mentor junior team members; work with Partner, Director, and Associate on day-to-day growth and performance of the team; serve on the Brunswick Group's NextGen Americas committee.
• Play a supportive role in the new business process from existing client relationships; contribute to pitch documents and RFPs.

New York City Metropolitan Area (Remote)

• Main Clients: Novo Nordisk (Saxenda, Wegovy, Rybelsus), Boehringer IngelheimProvided day-to-day counsel to clients and advise on digital/social campaigns and tactics across the digital healthcare practice.
• Lead the execution of Facebook, Twitter and LinkedIn advertising campaigns with a specialization in targeting recommendations, bidding strategies, creative best practices and reporting.
• Managed and counseled BCW’s key accounts with a focus on paid media, creative production, and community management.
• Mentored and coached 6 high performing junior team members through client relationship building, social media advertising and leadership development.

Washington DC-Baltimore Area

• In my previous role as a Client Solutions Manager (Government), I was in charge with showcasing LinkedIn as the premier place for economic development and government agencies to market to professionals. I was also.
• Developed and managed strategic relationships with key government accounts, including The State of New York, Amtrak, and The Society for Resource Management (SHRM), leading to more than 125% YOY increase in budget.
•  Leveraged LinkedIn’s Economic Graph and Insights data sets to create predictive models on migration trends, which helped states and cities understand the future of work and conceptualized a rural prosperities.
• Participated in Jeff Weiner’s executive leaderships trainings on compassionate management and leading with intention.
• Led the demonstration of LinkedIn’s Campaign Manager Tool at Microsoft’s Policy and Innovation Center to a crowd of more than 50 public relations and advertising professionals.
• Mentored >100 veterans transitioning to civilian life through LinkedIn’s Veterans Employee Resource Group, including participation in the 2019 Veterans on Wall Street Symposium in New York, N.Y.

Washington DC-Baltimore Area

• Worked closely with the CEO, head of sales, and east coast account executives, prospects, and partners as a subject-matter expert in Boolean taxonomy, crisis communication, public affairs, and client issues.
• Led the digital analytics and solutions consulting team of more than 5 account executives that resulted in $3M in revenue in the health care, video gaming, financial services, agency, defense contractors, and political.
• Managed set-up and breakdown of Zignal Labs’ premier data visualization tool during war-room scenarios at Accenture, J.P. Morgan Chase & Co., and during the 2016 Presidential Election.

Washington DC-Baltimore Area

Led a team of centralized digital strategists at APCO’s global headquarters in Washington, D.C., with a specialization in website development, design, copywriting, advertising, big data, and crisis communications. Leveraged social media monitoring tools like Brandwatch and provided dozens of real-time crisis communication reports for CSX, Johnson &.