Zach Schoengold Email & Phone Number

Washington Dc-Baltimore Area

•Manage the development of high-quality client deliverables, playing a key role in document creation and quality control for clients in technology, financial services, health care, cyber, and energy sectors.•Serve as a expert to advise clients on strategic communication campaigns, including regulatory, cyber, geopolitical, and litcomm issues. •Function as a workflow project manager and lead on broader client teams.•Perform real-time analysis of emerging issues on traditional and social media using a range of analysis tools during crisis scenarios.•Mentor junior team members; work with Partner, Director, and Associate on day-to-day growth and performance of the team; serve on the Brunswick Group's NextGen Americas committee.•Play a supportive role in the new business process from existing client relationships; contribute to pitch documents and RFPs.•Champion opportunities to bring in wider expertise from within the firm on existing and upcoming projects, including media partners and technology leaders.

New York City Metropolitan Area (Remote)

Main Clients: Novo Nordisk (Saxenda, Wegovy, Rybelsus), Boehringer IngelheimProvided day-to-day counsel to clients and advise on digital/social campaigns and tactics across the digital healthcare practice. • Lead the execution of Facebook, Twitter and LinkedIn advertising campaigns with a specialization in targeting recommendations, bidding strategies, creative best practices and reporting.• Managed and counseled BCW’s key accounts with a focus on paid media, creative production, and community management.• Mentored and coached 6 high performing junior team members through client relationship building, social media advertising and leadership development.

Washington Dc-Baltimore Area

In my previous role as a Client Solutions Manager (Government), I was in charge with showcasing LinkedIn as the premier place for economic development and government agencies to market to professionals. I was also responsible for developing and delivering a sales strategy for quota attainment, expanding our customer base, and maximizing revenues while producing ROI and brand awareness for agencies and direct clients.• Developed and managed strategic relationships with key government accounts, including The State of New York, Amtrak, and The Society for Resource Management (SHRM), leading to more than 125% YOY increase in budget spend across the book of business. • Leveraged LinkedIn’s Economic Graph and Insights data sets to create predictive models on migration trends, which helped states and cities understand the future of work and conceptualized a rural prosperities initiative in response to COVID-19. • Participated in Jeff Weiner’s executive leaderships trainings on compassionate management and leading with intention.• Led the demonstration of LinkedIn’s Campaign Manager Tool at Microsoft’s Policy and Innovation Center to a crowd of more than 50 public relations and advertising professionals. • Mentored >100 veterans transitioning to civilian life through LinkedIn’s Veterans Employee Resource Group, including participation in the 2019 Veterans on Wall Street Symposium in New York, N.Y.

Washington Dc-Baltimore Area

Worked closely with the CEO, head of sales, and east coast account executives, prospects, and partners as a subject-matter expert in Boolean taxonomy, crisis communication, public affairs, and client issues. • Led the digital analytics and solutions consulting team of more than 5 account executives that resulted in $3M in revenue in the health care, video gaming, financial services, agency, defense contractors, and political industries. Earned the “Above & Beyond” award for various contributions in 2018. • Managed set-up and breakdown of Zignal Labs’ premier data visualization tool during war-room scenarios at Accenture, J.P. Morgan Chase & Co., and during the 2016 Presidential Election.

Washington Dc-Baltimore Area

Led a team of centralized digital strategists at APCO’s global headquarters in Washington, D.C., with a specialization in website development, design, copywriting, advertising, big data, and crisis communications. Leveraged social media monitoring tools like Brandwatch and provided dozens of real-time crisis communication reports for CSX, Johnson & Johnson, and Blue Cross Blue Shield.