Championing a collaborative and positive work culture, setting clear goals, leading and monitoring performance. • Leveraging expertise in SEO, keyword research, and A+ copywriting/content creation - led to 24/7 promotion and reach of the target audience, enhanced PPC success, and an increase in organic discovery and website traffic.• Accountable for new product development, product uploading, listing optimization, brand registration, and creation of brand stores.• Taking prompt action on all customer-related issues, following up on all negative reviews, and addressing escalated concerns within 12-24 hours.• Possessing full knowledge of market conditions and competitors, identifying opportunities/challenges/weaknesses, developing new solutions to meet changing needs.Selected Key Accomplishments:• Achieved a sales growth of over 30% in 2019 and 2020, Seller Central account archived $500,000 in sales the first year.• Expertly managing Amazon Advertising, creating PPC ad campaigns, and maintaining an ACOS under 10%.

Drove operational, marketing, and financial improvements in all domestic and international sales, providing overarching management support to the 2 largest accounts ACCO and Cardinal, representing 30% of the business.• Managed online sales channels – improving the online presence of US Ring Binder on Amazon & company website.• Oversaw the entire overseas production of goods with a 6-7-figure dollar value from start to finish (i.e., placement of products, paying down payments, scheduling, and bookings).• Supported the hiring, training, and onboarding process, ensuring the company attracts and retains top talents. Selected Key Accomplishments:• Increased sales growth by 30% on Amazon and company’s website.• Developed and managed top selling products on Amazon Seller Central. • Realized a 25% improvement of effectiveness through improved scheduling, quality, and communications.

Fostering continuous improvements, developing, and implementing marketing and sales strategies for worldwide distribution of the skincare and beauty product lines online and by direct orders. • Supervising the development and production of Body Botanicals skincare line working closely with the factory – using lean methods to drive down costs, reducing inventory and material handling to improve on-time delivery and product fill rates.Selected Key Accomplishments:• Provided 100% efficiency in overseeing the registration and importation of licenses from the US into Brazil and Europe, compliant to the highest standards of quality and stringent rules and regulations of international markets.• Created company’s website and social media presence.• Build Body Botanical’s Amazon store, brand registered Body Botanicals and created internal Brand store.

Provided market analysis and launch procedures for product introduction into the markets of the US, Europe, Brazil, and China while leading and monitoring the performance of a sales teams and direct reports.• Providing sales/marketing support services, online PPC campaign management, product demonstration, online product optimization, and competitive positioning.• Built new eCommerce sales channels on Amazon and company websites. • Improved planning/work management processes (e.g., creating project timelines with built-in buffers, opening lines of communication) to meet deadlines, budget, and quality standards.