Country lead to grow cross border ecommerce in Singapore, Malaysia and ANZ market.Part of the pioneer team to build the Amazon Global Selling business from grounds and lead a team with focus in several SEA markets.My team aims to understand and communicate to SE Asia Sellers the unique benefits of Amazon’s global marketplaces, develop innovative strategy to reach out to prospective SE Asia Sellers and inform them of the benefits of selling globally with Amazon. We construct local marketing programs and tools to drive improvements in global participation by sellers in SE Asia with the ultimate goal of making all Sellers global Sellers.Background on Amazon Global Selling: The Marketplace or “Selling on Amazon” business exists in 10 countries and exceeds 40% of total Amazon unit sales and growing. Each year, tens of thousands of businesses join the marketplace adding millions of new products.

As the head of marketplace for ZALORA Singapore, I am responsible for building and growing this new business unit. This includes team management, business strategies, IT feature development, sales, marketing and finance.I’ve put together a team from scratch by hiring and training staff across various functions, (sales, account management, operations, and finance) Our aim is to build a great marketplace that enables fashion merchants to increase their sales channels and for consumers to have better access to products offerings of small businesses.I manage a team of 11 staff and growing, collaborate actively with the regional team and report directly to the Managing Director of ZALORA Singapore. Such experiences enable me to learn the best ecommerce practices + management skills across Southeast Asia.Some key achievements since launching the marketplace:• Pioneer and develop the sales team to identify, pitch and lock-in > 200+ brands • Regional Collaboration - work in unison with the regional Marketplace IT and development teams for the portal launch launch• Collaborate with Marketing, Production and Onsite teams for discussions around marketing strategies, production and onsite appearance• Collaborate with Operations and Logistics teams for issues related to warehouse storage, deliveries and interaction with third-party logistics

As the Business Development Head in Travelogy, I have pioneered and built the media sales team to achieve market leader position in Singapore. This was achieved by establishing a coherent value proposition for merchants, landscape analysis, B2B marketing and sellers engagement. I am also actively involved in other aspects of the business like product development, online marketing, staff engagement and recruiting.

Manage Singapore’s largest education portal to ensure profitability (http://www.brightsparks.com.sg)Product includes portal, forum, facebook, twitter, events, fairs, magazines and workshopsEnsure optimal conversion through timely marketing campaignsDevelop online product features for increasing membership and revenueLead and motivate team members (design, editorial, marketing and IT) to reach their individual goalsIdentified and developed 200K of co-marketing partnerships with the objective of increasing visitsNegotiate and network with potential partners for win-win dealsManage all external partnerships to align with company’s strategic direction and planning