Zach Hover Email & Phone Number

Irving, Texas, Us

Develop expertise on what’s now and what’s next across the market landscape, and how our offerings align to these trendsUnderstand and shape key buyer personas and market segments, accounting for how they buy and the customer lifecycleShape the integrated marketing planning process in close collaboration with your marketing partnersDevelop compelling sales enablement materials and nurture ongoing sales knowledge transfer across buying stages, including pitch materials, case studies, one-sheets, blog posts, web content, videos and moreNurture accountability by establishing meaningful, realistic goals and KPIs mapped to business outcomesEvolve the presence of the solutions on our websiteEmbrace agile marketing operational rigor across the planning process, accounting for delivery cycles, dependencies, capacity, and prioritizationEstablish and maintain consistent messaging throughout communications, promotions, and eventsBe flexible and collaborative with other areas of the business that are crucial to the success of the programs we developResearch market opportunities and create targeted messaging and content aligned with priority target personas and industry verticals to enable salesDevelop value-oriented content for and enable marketing, sales, customer success teams.

Zug, Ch

- Lead and assist on GTM Strategy for 2 upcoming products- Generate customer success strategies with CS team members to expand existing client accounts - Lead management and execution of virtual and in-person events including pre-show planning, on-site presence and logistics, and post-event follow-up- Lead creation of landing pages, email assets, ad copy, and webinar content to support the execution of campaigns- Generate top of funnel content, including newsletter, blog posts, and ebooks, etc., to generate high-quality, in-target leadsCreate multichannel marketing campaigns that span across various regions of the world including EMEA and the Americas- Plan and execute demand generation campaigns across multiple channels (content syndication, advertising, social media, email marketing, events, and webinars, etc)- Own nurture campaigns for marketing leads, generating 20% increase in lead engagement - Coordinate marketing messaging with cooperation from the sales team to improve lead generation- Oversee and optimize organic and paid efforts- Lead SEO-focused efforts and optimize the website content to improve overall website scoreLead execution and strategy of ABM plans and expansion across Top 20 F-500 accountsPartner with Product and go-to-market leadership to position multiple products. Create and maintain product and solutions messaging.Research, define, and enable teams on the market and ideal customer for your given product areas. Turn technical features into solutions and narratives that can be easily understood by internal and external audiences. Partner with product, sales, and marketing teams to ensure cross-functional alignment around new product initiatives and releases. Driving revenue and adoption. Develop and deliver content for webinars, events, and speaking opportunities.Contribute to competitive intelligence, pricing, and enablement programs.

Zug, Ch

-Assist in managing virtual and in-person events including pre-show planning, on-site presence and logistics, and post-event follow-up- Write and produce landing pages, email assets, ad copy, and webinar content to support the execution of campaigns- Assist in content creation including newsletter, blog posts, and ebooks, etc- Plan and execute demand generation campaigns across multiple channels (content syndication, advertising, social media, email marketing, events, and webinars, etc)- Own nurture campaigns for marketing leads - Oversee conversion rate optimization, including homepage, landing page, subscriptions, and product-specific personalization- Create and Manage listings on review sites like G2 Crowd and find ways to engage customers to write reviews- Coordinate marketing messaging with cooperation from the sales team to improve lead generation- Handle analysis of organic and paid efforts

Raleigh, North Carolina, Us

• Generate social media content including copy, graphics and live coverage for over 50 events to maintain a social media presence• Managed various projects including social media campaigns, content creation, and event assistance• Manage execution of projects by developing SEO strategies, and content strategy such as blogs, social media, copy and graphics• Analyze social media campaign engagement and website engagement, conduct in-depth keyword research to design creative campaigns• Adjust University brand guidelines to create templates and consistency for social media campaigns and other marketing tools

Raleigh, Nc, Us

• Analyze voter registration data to create campaigns and presentations• Optimize voter registration databases for company • Utilize data analysis to create visual designs and comprehensive reports on client competition, political organizations and media • Managed multiple projects at once such as data analysis, competitor research, and social media audits• Prepared service-related documents, such as research materials, reporting, media contacts, and persuasive deliverable content for CEO • Identify, research and track client’s competitive space and develop actionable, quantitative and qualitative analytics to drive campaign • Coordinate and organize components such as databases for marketing opportunities, maintain naming conventions, and Q&A repository• Coordinate, organize and manage slide decks, and analyze reports to develop case studies based on existing success stories

• Conducted user research and user experience strategy to consult OurWave to optimize website appearance and usability • Research federal and private grant funding relevant to OurWave to reach the goal of $250,000 by the end of 2020• Survey professionals for insight on bibliotherapy, OurWave and evaluate the direction of OurWave’s mission• Identify trends, conducted user research and user experience strategy to consult OurWave to optimize website appearance and usability • Analyze website infrastructure to identify opportunities for improved search visibility and content editing

• Conceived and implemented plans for an organizational restructure to increase the effectiveness in programming and consistency with the brand• Initiated and maintained positive relationships with campus partners through collaboration, outreach, and communication• Led and trained 18 students in student-led event planning, leadership, diversity & inclusion initiatives, and committee development• Onboarded student leaders and general body members • Led operations of programming board including finances, marketing, and outreach• Recruited student leaders and general body members to join the organization for programming on campus• Restructured organization and wrote new position descriptions for all leadership, a new constitution and a code of conduct • Managed multiple projects at once such as organizational restructuring, concert planning and other leadership duties• Designed and managed event marketing campaigns to nurture and generate interest and engagement• Manage and maintain expectations with students and campus partners through outreach, programming, and communication• Coordinate logistics, venues, training, and travel for student leaders and plan and manage weekly departmental meeting logistics

- Investigated and analyzed previous communication plan to cultivate new communication strategies for different channels - Tailored 18-month long communication plan to increase university support social media brand awareness by 20%- Identify targets, sponsors and influencers for outreach and public relations to promote content on social media within niche communities

Raleigh, Nc, Us

- Facilitated programs organized by NC State Libraries such as Escape Rooms and information sessions- Constructed new versions of Escape Room that implemented various technology provided to students by NC State Libraries

- Supervised and distributed $414,800+ programming budget across 6 programming committees- Counseled programming chairs on cost-effective programming - Assessed various budgets for large-scale and small-scale programs

- Organized events for up to 5,000 patrons with $85,000 budget including concerts, competitions and open-mic nights- Managed committee of 20+ students through planning live performances and working with talent

Enhanced marketing and outreach to on and off-campus organizations to promote the events planned by the Chair and Vice Chair of Speakers and Professional Development.