Accomplish Health is a digital obesity medicine practice of expert physicians, dietitians, and health coaches.- Led discovery, development, release and post-release activities for a suite of digital health products focused on acquisition and customer engagement - Created requirements and led procurement process for electronic health records software and other essential tooling leading to an improved experience for clinical and operational staff while decreasing the time to complete essential clinical flows by 15%- Created analytics dashboard to measure success of key performance indicators which led to an 8% decrease in time for patients to complete onboarding flow- Ran A/B tests on marketing website with different value prop content and format resulting in a 73% increase in subscriptions purchased- Conducted quantitative analysis of raw patient demographic data to optimize advertising spend and decrease customer acquisition cost by 10%- Prioritized features and leveraged no-code tools to build notification system to notify Operations team when to start essential onboarding tasks, increasing overall team satisfaction

Common is the nation’s leading residential brand offering convenience and community through coliving and traditional apartments. Our signature tech-enabled property management allows us to deliver unparalleled experiences across 50+ buildings, 9 cities, and over 2,000 members.- Led strategy and development of consumer-facing real estate products focused on acquisition, increasing operating leverage and revenue margin expansion with renters- Managed cross-functional stakeholders to educate the organization on OKRs framework and align expectations to improve overall team coordination and efficacy- Led overhaul of renter application flow by automating manual tasks, such as income verification, resulting in increased conversion by 12% and decreasing manual application operating tasks by 10% per applicant - Spearheaded user interview process leading to mobile app content and UX improvements that decreased support tickets by 15%- Created and implemented quality assurance system and testing strategy with the goal of improving team overall reputation with stakeholders resulting in a 20% decrease in bugs found in production

Personal consulting for early stage and seed round start-ups focusing on product strategy. - with end-users, created user persona and mental model behaviors, and gathered key stakeholder pain points to define the scope of the Minimum Viable Product in direct-to-consumer Robo Advisory platform launch- Created stakeholder consensus across the organization on a defect prioritization method to systematically triage issues as they were identified resulting in an 6% increase in development velocity- Decreased bounce-rate on product marketing site by 18% through A/B tests and copy changes  - Led analytics implementation and created analytics strategy with business dashboards that decreased time to make business decisions by 15%- Identified and prioritized features based on user feedback and analytics data, focused on business goals of acquisition and engagement which contributed to an 80% increase in sign up conversions

I was a part of Citi's FinTech group which was created to redefine banking. Tasked with creating tip of the spear technology for our customers we co-created in an accelerated working model to release best in class banking products.- Led end to end strategy, ideation and development for a scrum team focused on building a feature set focused on financial insights with the goal of increasing overall app engagement and bank deposits - Ran agile rituals including stand ups, story grooming, sprint planning and retrospectives leading to a 10% increased development velocity- Partnered with the Data Science and API development team to build data models that powered digital banking features reaching over 4 MM users, resulting in 10% increase in median session time- Led a beta testing platform focused on rapid ideating that decreased time to market of tested products by 40%- A/B tested various app versions which informed team product strategy and increased feature adoption by 20%

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. - Owned and drove the backlog for multiple internal initiatives while working with developers to maintain accurate work velocity and proper product delivery timelines - Created and prioritized technical user stories to develop web applications for the consumer bank - Ran group wide innovation committee designed to come up with creative solutions to internal pain points - Collaborated with design and technology partners to create a clear menu and how-to section, which led to 130 fewer customer service emails per month - Optimized length of existing internal assessment and learning programs increasing completion rate by 20%- Removed unnecessary information entry fields and increased accessibility of learning tools resulting in a 15% increase in overall sign ups