Manage, guide, and support a staff of 9 employees to ensure high-quality work that exceeds client expectations Develop content including captions and product descriptions to engage audiences and drive in excess of $7 million in annual salesCreate and lead hands-on new hire training program and ongoing staff development for 30+ in-person and remote employees to increase productivity and employee tenure Establishing, implementing, and maintaining company workflows from client request through delivery Manage brand direction including competitive market research and marketing strategies to elevate brand awareness Build video and written content across all media platforms Perform photo and video editing to enhance visual contentManage PPC advertisements to drive targeted traffic and audience engagement Track and analyze the effectiveness of promotions, adjusting strategies as necessary