• Oversee $40mm of programmatic and media spend across retail, insurance, and QSR. • Day to day lead on Domino’s account which requires a fast-paced, innovative team that running multiple tests & search engine betas across the US. - Integrated 1st party data coupled with machine learning to optimize to lifetime value.- Identified a solution for calculating how often competitors were showing on their branded keywords when they weren’t present.- Worked closely with the Data & Reporting team by prioritizing a consistent flow of client & team requests for the Search reporting database.- Identified new opportunities across other channels via attribution. • Work for client for Domino’s earned 2020 “Best of the Best” Award within Ansira. • Presented and executed a programmatic media plan to a cloud-based company who has never tested the channel.- Provided optimal budget recommendations to maximize retargeting and generate cost efficient sales.- Integrated 1st party data to create look-alike audiences, improving prospecting CPA by 30%.• Created a full-funnel media plan leveraging various data sources and to forecast budget and growth scenarios for a retail client• Work for client for Domino’s earned 2020 “Best of the Best” Award within Ansira. • Manage a team of varying specialist & manager levels, split across multiple offices

• Facilitated the day to day management of complex paid search programs for a lead generation client.- Streamlined account management by creating improved processes through automation.- Integrated offline conversion tracking to better optimize towards client-specific goals.• Responsible for the creation, optimization, execution and backend reporting of client search initiatives.• Performed keyword and campaign analysis on a daily basis that work to lower overall efficiencies, as well as promote and monitor brand presence.• Initiated the testing of creative ad copy messaging, landing page options, and various industry specific campaign strategies.• Other day to day tasks include: budget allocations, traffic projections, and strategic planning within search engines, content networks, mobile ad networks, and Facebook.• Managed 2 paid search analysts across 5 different clients.

• Planned and executed paid search campaigns against strategies developed for Retail and Health & Wellness clients both locally and nationally, across Google Ads, Microsoft Ads, and Yahoo Gemini.• Established keyword and copy strategies, as well as trafficked, optimized, and reported on 500+ local market group search campaigns.• Provided monthly reporting and analysis to assess performance and areas of opportunity.- Presented and executed recommendations that improved Retail client’s ROI by +110%.- Successfully defined swim lanes for clients with a National and Local presence.• Reconciled billing as well as performed monthly billing audits to monitor search budget pace.

• Execution of campaigns across Paid Search, Display, Facebook, and Google Shopping (formerly Product Listing Ads).• Create in-depth reporting and providing actionable insights.• Define opportunity for improvements within campaigns to meet client specified ROI goals.

• Create keyword-relevant content from extensive keyword research to rank organically in Google SERP.• Recover from algorithmic and manual penalties inherited from previous black hat SEO efforts.• Experienced in link-building, both acquiring and removing, as well as disavowing harmful links to the site.• Exceeded client specific goals which in turn generated additional revenue for the agency.