Zack Travers, Cfre Email & Phone Number

New York, Ny, Us

Advise nonprofit organizations on fundraising strategy. Areas of focus include Comprehensive Campaign Strategy, Annual Fund Strategy, Prospect Outreach, Development Department Structure, Fundraising Analysis, Training of Client Fundraising Staff, and more.Re-structured Accounts Team to optimize performance and allow for increased retention and upward mobility.

New York, Ny, Us

I lead Hudson Ferris' team of 3 full-time Account Executives to support our 30+ nonprofit clients in their fundraising needs.

New York, Ny, Us

I have led the Young Nonprofit Professionals Network of NYC's (YNPN-NYC) rebirth, from no programming or budget during COVID to monthly events providing connectional opportunities to between 300 & 400 young professionals per year.

New York, Ny, Us

YNPN NYC develops the social leaders of tomorrow by creating connections, enhancing skills, and inspiring achievement.

New York, Ny, Us

Created and implemented multi-channel marketing strategies for Rx Compassion, a nonprofit organization focused reducing maternal mortality by supporting mothers' access to quality pre and post-natal care and reducing unnecessary c-sections.Key Successes include:-Instagram: Weekly posts and organic audience engagement/community management resulting in 700% follower growth YOY and 28x YOY increase in post engagements-Google Ad Grant: Applied and got the organization approved for the grant for the first time, and successfully used more than $5,000 worth of free in-kind advertising credit, resulting in almost 11.5k additional impressions and more than 1,100 new site visitors-Website Management: Re-designed significant portions of the website, including the homepage, to optimize navigation; resulted in roughly 2x website growth YOY

New York, Us

● Constantly improved the online experience for donors as well as the general public on our website (WordPress)● Worked across departments to ensure that all important facets of AFA were accessible to users, including first-time and recurring users● Managed relationship with outside web development firm to ensure all AFA's priorities were met on an ongoing basis● Built and optimized peer-to-peer fundraising environment (funraise) and event website for annual Walk in the Park (~$145,000)● Optimized main webpages for SEO, maintaining page 1 Google results in many cases● Developed and executed mission-centered emails to current and prospective donors and event participants, as well as general cause awareness (Including a/b testing to increase effectiveness and inform strategy)● Created, optimized, and maintained special campaign pages for various initiatives throughout the year, including fundraising, event recruitment, and special programs● Collaborated across all departments to update and optimize main landing pages and develop new pages for various initiatives, including the membership, social services, human resources, development, and events● Designed various graphics for the website and other digital communications, including icons, pop-ups, social media posts, and more● Participated in onboarding process for all new employees● Oversaw entire process, from bids, to vendor selection, to execution of the build of a new website, The Alzheimer's and Dementia Online Academy," a Learning Management System designed to give dementia care professionals and family caregivers access to on-demand trainings, 24/7● Coordinated members of multiple departments in the search for a new fundraising CRM, including needs discovery, fielding many quotes and proposals, and developing consensus across departments.

New York, Us

Direct Mail/Annual Giving:● Manage all aspects of direct mail campaigns, including strategic planning, copy writing and editing, design, production, delivery, and analysis; raised approx. $400k/yearDatabase Administration/Donor Research:● Run queries and exports in Raiser's Edge to get accurate lists for use in direct mail campaigns, major gift activities, and other initiatives.Digital Marketing:● Design and maintain event website and peer-to-peer fundraising platform for Virtual Walk in the Park Campaign Increasing funding from $24,000 to $170,000 year over year.● Design email blasts, with goals of solicitation, stewardship, and donor acquisition.Corporate Relations:● Manage various Cause-Related Marketing campaigns for which AFA is the recipient of funds. Helped businesses ensure their goals were being met and that AFA's mission was aligned with theirs.● Support Vice President of Development in writing and editing grant applications and progress reports● Work closely with VP of Development to establish and execute moves management strategyCertified in RE and RE NXT Fundamentals in database management

● Led data-cleaning project after inheriting a messy CRM merge, adjusting thousands of duplicate contacts and miscredited donations● Organized all existing grant information and secured new grants; provided updates and reports for existing grants● Liaised with CFO to ensure all financial records for our $1m budget were responsibly kept and accessible to our auditors● Wrote and edited under signature of Executive Director for annual fund mailings and e-blasts● Supervised and executed data entry of all new gifts and donor information, ran reports to inform leadership and analyze donor base● Developed stewardship communications, including email receipts, thank you letters, tax receipts, and annual reports● Created and maintained file storage and database procedures● Supported Executive Director in all aspects of major gift fundraising, including prospecting, appeals, and reporting● Managed all social media activity and email communications, including graphic design● Managed tickets, seating, donations, and silent and live auction items through GiveSmart for $800,000, 300 person annual gala● Implemented Young Professionals program, raising $5,000 from approximately 200 donors in its first year● Oversaw rebranding and website redesign

Recruit and manage corporate partner agencies through seasonal and annual campaigns benefiting Children's Hospital Foundation and Children's Miracle Network. Duties: Relationship Management, Fundraising, Networking, Public Speaking, Recruitment, Volunteer Management, Stewardship, Solicitation, oversee full-time summer internEssentially I retained all responsibilities of Donor Relations Coordinator (below), but added management of existing campaigns in addition to recruitment.

In this role I served as the face of CHF to business prospects. I recruited and renewed more than $130,000 in corporate partnerships in the 6 months I was in this roleDuties:• Recruited corporate partners for CHF.• Developed stewardship materials for use in office-wide acknowledgement policies.• Edited, proofread, and wrote on behalf of Senior Director of Development.• Developed and presented business proposals to potential corporate partners and individual donors.• Attended community events where business prospects were in attendance.• Spoke to groups of 8-60 to present CHF's mission and recruit business prospects.• Built relationships and trust among key individuals in both current and potential corporate partners.• Manned CHF booth at various charity fairs including CFC events.

Oklahoma City, Ok, Us

Research shows that if a student at a university gives to the school as a student, they are much more likely to give as an alumnus. Thus, as Student Engagement Coordinator I was charged with involving the student body in the donor process and increasing alumni giving down the road. • Developed and executed year-long plan for student engagement in strategic areas of donor gratitude, student education, and student fundraising• Led Student Philanthropy Committee and managed logistics for meetings and projects within committee’s strategic initiatives• Recruited, trained, and managed a team of 22 student employees for the Fall Phonathon, which raised over $20,000 and drew in almost 100 first-time donors• Oversaw all aspects of year-long Senior Class Gift fundraising campaign, raising $3,148 from approximately 150 Seniors at OCU

Oklahoma City, Ok, Us

Provided welcoming and educational experience for potential students and their families. Served as one of the faces of OCU to 20-30 visitors every day. Daily tasks included:• Front Desk Coverage: answered phones, filed paperwork, coordinated escorts to and from students' appointments • Coordinated prospective students’ appointments with faculty, observations of classes, financial aid meetings• Gave individual and group campus tours to students, families, and VIP’s• Back-Office operations including mailings, filing projects, and personalized postcards

Oklahoma City, Ok, Us

Assisted in maintaining daily campaign operations in the Development Office of 6 people. As an intern, I provided new outlooks and points of view at each point in the campaign process. Tasks included:• Represented OMRF at speaking engagements and fundraisers• Created multiple marketing pieces for Teen Leaders in Philanthropy Program• Provided outreach to funeral homes to revamp memorial giving• Produced handwritten appeal notes• Streamlined and set up filing system to be digitalized• Assisted in transition of online giving forms and website pages• Researched which event management systems would fit OMRF's needs in the future

Oklahoma City, Oklahoma, Us

Provided administrative assistance for the External Affairs department and office of the CEO. Tasks included:• Updated website content and other non-profit sector information and Best Practices for use in state-wide trainings • Assisted in planning Nonprofit Advocacy Day 2016, which gave nonprofits the opportunity to speak with legislators about relevant issues to their agencies. • Monitored media coverage of the nonprofit sector and provided directors with information relevant to their agencies and industries. • Researched the state, county, and national nonprofit sectors to compile an updated Sector Impact Report (final product shown below)

Oklahoma City, Ok, Us

Assisted in various departments including the Volunteer Center, Resource Development, Donor Relations, etc. Through this experience I was able to gain valuable knowledge regarding daily activities in a non-profit environment, while cementing my passion for working in a service agency as a career.

Certificate In Digital Fundraising

Bachelor’S Degree, Business Administration - Marketing And Management; Spanish Minor

Cultural Exchange Program