Zachary Henry Email & Phone Number

Alexandria, Va, Us

Alexandria, Va, Us

Dallas, Texas, United States

I dedicate my time to working on enterprise level digital marketing strategies, quality lead generation, product target market analysis, and building a team of SEM experts to tactically execute thoroughly developed marketing campaigns. I bring my years of expertise in digital & strategic growth marketing to a variety of amazing companies who focus typically in B2B, SaaS, and eCommerce. A cornerstone of my management style is to utilize a data analytics mindset in optimizing internal processes and develop streamlined workflows to maximize efficiencies in client communications & deliverables.- Successfully integrated a 20 person, multi-service team into a cohesive new branch of a large established marketing firm.- Built out and led a team of 15 experts in SEM, SEO, and Data Insights to manage a portfolio of 31 clients with $15M-$17M in combined total ad spend per year. - Worked with TrendyMinds' service sales team to upsell current clients on Paid & Organic Search services.

Dallas, Texas, United States

As the head of our digital advertising service I led a team of SEM experts in the development of complex marketing strategies for B2B, SaaS, EDU, and eCommerce clients from local business owners up to enterprise level companies.- Managed a client portfolio in excess of $1.5 million in monthly marketing spend.- Grew a team of SEM specialists from 4 to 10, while building their cross-platform marketing proficiency through training and hands-on execution.- Increased quarterly sales + lead volume 206% with 1.2x budget YoY.- Managed service team P&L, key account expansion, and client churn reduction.

Dallas, Texas, United States

Led both our Higher-Education and B2B/SaaS search engine marketing (SEM) teams in overarching strategy development for quality lead generation and online sales. Broke down internal silos between SEO and SEM in order to educate team members on the through-lines between paid and organic tactical search concepts in order to sculpt new execution SOPs for clients.- Managed a portfolio of 21 clients across the B2B, SaaS, and Higher Education industries.- Grew client portfolio's average monthly ad spend from $350K to $1.7M.- Successfully scaled our B2B SaaS unicorn's search ad spend by 20x while improving profitability and customer growth.

Dallas, Texas

Construct and manage client PPC initiatives, audit campaigns & account structures, analyze quarterly trends & implement optimizations, and develop multifaceted digital campaigns across a variety of platforms.- Managed a portfolio of 7 clients and over $1.3 million in yearly advertising assets in PPC campaigns across Google Search, Google Display Network, Facebook Ads, Instagram Ads, and Capterra’s Ad Network platforms.- Generated new data auditing procedures to identify inefficient campaigns & keywords, pinpoint positive ROI trends, and optimize account structures.- Awarded “Rookie of the Year 2019” for exceeding expectations, surpassing forecasted lead generation numbers, and expanding company culture to remote offices.

Dallas/Fort Worth Area

Responsible for all things marketing with a high level of focus on all digital entities, data, and optimization. Analyzed top marketing trends from both digital and traditional media perspectives. Managed and executed digital marketing campaigns, tactical code deployment, website optimization and marketing practices across PPC, SEM, SEO, display advertising, information architecture & email marketing strategies.- Managed the design, tactical SEO structure, and content creation of 35 new websites.- Developed and managed over 125 paid search and paid social campaigns across Google Search, Google Display Network, Facebook Ads, Instagram Ads, and the Marina Ad Network platforms. Campaign budgets ranged between $25 - $15,000 per month.- Leveraged best practices to create, design, test, analyze, optimize, and scale ROI-positive digital experiences, SEM, PPC, SEO, email marketing, display media, social media, and content marketing initiatives.

Dallas/Fort Worth Area

Responsible for detailed execution of all Suntex's marketing initiatives including internal and external communications. -Executing and overseeing our company's social media strategy and content.-Planning and assisting specialist with local events and recapping cost ROI.-Training and technical support for marinas social media and crisis management.-Responsible for (developing and editing) email blasts and newsletters for marinas, boat club, and rental customers. Tracking success rates and making necessary changes after analyzing conversion data.-Accountable for updating marketing databases and generating a historical database of all marketing creatives and their ROI.-Drafting/Editing communications and content for websites.-Travel to locations and assist in local marketing efforts when needed.-Responsible for issuing deadlines to Graphic Designers and Marketing Specialists.

Dallas/Fort Worth Area

- Saved the company $21,000 per year by eliminating the need for a contracted web developer.- Developed an online inquiry process & strategy which produced over 2,000 leads for the first year, generating over +$150,000in revenue.

Denton, Tx

Responsible for all aspects of managing the company website, www.LSAburger.com, including design, content management, and SEO. - Updated and maintained www.LSAburger.com and used SEO techniques to increase website traffic by 30%.- Worked as an equal member of the serving staff to elevate overall customer satisfaction level by 20% through demonstration of professional, customer-oriented and courteous waiting and bartending services.- Maintained personal sales 30% above company average in 2016.

Las Colinas, Tx

Supervised the safety of customers in the aquatic center Provide customers with excellent customer service to enhance hotel stay Managed chemicals and sanitation of aquatic facility

Bachelor Of Science (Bs), Digital Retailing

Activities and Societies: Phi Kappa Sigma Inter-Fraternal Council

Education record