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𝗘𝗟𝗘𝗩𝗔𝗧𝗘𝗦 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗠𝗘𝗡𝗧 + 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗖𝗔𝗣𝗔𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦 Zach Burkhart is a dynamic Senior Marketing and Product Manager with proven experience optimizing product initiatives and elevating marketing strategies. He reimagines digital product capabilities to drive business impact and maximize growth with disciplined planning and performance metrics that sharpen strategic decisions. He defines and modernizes product development and management programs to lead and innovate coordinated project implementation. Zach leads integrated marketing campaigns across diverse platforms that strengthen brand and consumer engagement. He builds consensus with key stakeholders and cross-functional teams across the product development lifecycle to deliver on business priorities in highly competitive markets. 𝗣𝗥𝗢𝗙𝗘𝗦𝗦𝗜𝗢𝗡𝗔𝗟 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦◉ Integrated Marketing Strategy◉ Product Management◉ Product Lifecycle Strategy & Mapping ◉ Digital Product Performance ◉ e-Commerce Optimization ◉ Market Research & Analytics ◉ Revenue Growth Strategy◉ User-Centered Design “𝘛𝘰 𝘥𝘰 𝘵𝘩𝘪𝘴 𝘫𝘰𝘣 𝘸𝘦𝘭𝘭, 𝘺𝘰𝘶 𝘮𝘶𝘴𝘵 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘵𝘳𝘢𝘯𝘴𝘭𝘢𝘵𝘦 𝘵𝘩𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 𝘩𝘪𝘨𝘩-𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘢𝘯𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘤𝘢𝘯 𝘩𝘢𝘷𝘦. 𝘠𝘰𝘶 𝘸𝘢𝘯𝘵 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘪𝘯𝘨 𝘵𝘦𝘢𝘮𝘴 𝘢𝘯𝘥 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘵𝘰 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 𝘢𝘯𝘥 𝘦𝘮𝘣𝘳𝘢𝘤𝘦 𝘵𝘩𝘦 𝘸𝘰𝘳𝘬 𝘺𝘰𝘶 𝘥𝘰.” -𝘡𝘢𝘤𝘩 𝘉𝘶𝘳𝘬𝘩𝘢𝘳𝘵
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FounderAtmos CoffeeCleveland, Oh, Us
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Senior Marketing & Product ManagerSprinly Jun 2021 - PresentCleveland, Ohio, Us𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 + 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 Leads and owns digital product management and strategy across all elements of the e-commerce website, the #2 fastest-growing food brand in the U.S.; leverages an agile approach with a focus on highly iterative conversion rate optimization and A/B testing to advance DTC digital product performance and business impact. 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 + 𝗜𝗠𝗣𝗔𝗖𝗧◑ Created the first Agile product management program, structured digital product work, integrated technology (JIRA, Gitbub, Slack), product roadmaps, and user stories, and maintained a healthy backlog.◑ Collaborates with Client Success and Marketing to gather and translate research into feature needs. ◑ Partners with the Engineering team to prioritize and implement weekly sprints and project tasks. ◑ Leads weekly cross-departmental sprint planning meetings with Engineering, Marketing, Operations, Executive team, and Client Success to ensure leading priorities are met. ◑ Creates and optimizes marketing strategies utilizing A/B testing; increases website visits by over 5x with a 20% increase in conversion rate.◑ Manages relationships with 10+ agencies/freelancers; drives the strategic direction of business strategy. -
Marketing & Product ManagerSprinly Dec 2019 - Jun 2021Cleveland, Ohio, Us𝗠𝗨𝗟𝗧𝗜𝗣𝗟𝗔𝗧𝗙𝗢𝗥𝗠 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 Executed multiplatform marketing campaigns across diverse channels, including email, SMS, affiliate, referral, direct mail, SEO, & paid social with a $MM annual spend.𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 + 𝗜𝗠𝗣𝗔𝗖𝗧◑ Increased company revenue by 6x from 2019 to 2021; leveraged data-driven performance metrics and marketing to optimize high-performing, lean team.◑ Improved client retention by 18%; analyzed large sets of quantitative and qualitative data, informing new digital product decisions and driving tailored decision-making across departments.◑ Oversaw website migration from WordPress to Shopify Plus, improving acquisition by 20% and retention by 18%; researched/selected the platform, retained development agency, and served as the point product manager for the design and development of the new conversion-optimized site.◑ Created workflow production plans for the culinary operations team; directed assignments across 50+ staff members to prepare and ship thousands of product weekly clients accurately and on time.
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Marketing ConsultantBrickhaus Dec 2018 - Dec 2019Cleveland, Oh, Us𝗕𝗥𝗔𝗡𝗗 𝗢𝗣𝗧𝗜𝗠𝗜𝗭𝗔𝗧𝗜𝗢𝗡 𝗙𝗢𝗥 𝗖𝗢𝗠𝗣𝗘𝗧𝗜𝗧𝗜𝗩𝗘 𝗠𝗔𝗥𝗞𝗘𝗧𝗦Strategized and executed D2C multi-family marketing initiatives to increase lead generation, brand awareness, and customer engagement. 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 + 𝗜𝗠𝗣𝗔𝗖𝗧◑ Ideated and implemented targeted campaigns based on competitive market research/intelligence, including content marketing, SEO, paid and organic social media, email marketing, web design, and event marketing. ◑ Worked in collaboration with international agencies, designers, third-party vendors, and key business partners to develop tailored marketing solutions and collateral on time and on budget. -
District Manager, Marketing SpecialistDairy Queen Aug 2017 - Dec 2019Bloomington, Minnesota, Us𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗢𝗣𝗘𝗥𝗔𝗧𝗜𝗢𝗡𝗦 + 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗘𝗫𝗖𝗘𝗟𝗟𝗘𝗡𝗖𝗘Oversaw and drove process improvements across all operations of 4 site locations with a total of $5m+ in annual revenue. 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦 + 𝗜𝗠𝗣𝗔𝗖𝗧◑ Developed a regional marketing program for 25+ stores to drive and optimize a high ROI of 4% AUV growth for the region (2017). ◑ Launched local digital marketing strategy, driving a 140% increase in store event sales and turning around long-standing flat growth at stores.◑ Advised 25 multi-unit franchisees on process improvement, training approach, business development, and financial performance.
Zach Burkhart Skills
Zach Burkhart Education Details
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John Carroll UniversityBsba -
Case Western Reserve UniversityFull Stack Web Development Coding Professional Development Program
Frequently Asked Questions about Zach Burkhart
What company does Zach Burkhart work for?
Zach Burkhart works for Atmos Coffee
What is Zach Burkhart's role at the current company?
Zach Burkhart's current role is Founder.
What is Zach Burkhart's email address?
Zach Burkhart's email address is za****@****idq.com
What is Zach Burkhart's direct phone number?
Zach Burkhart's direct phone number is +121654*****
What schools did Zach Burkhart attend?
Zach Burkhart attended John Carroll University, Case Western Reserve University.
What skills is Zach Burkhart known for?
Zach Burkhart has skills like Leadership, Marketing, Customer Service, Powerpoint, Training, Quantitative Analytics, Microsoft Excel, Employee Relations, Market Analysis, Spss, Google Analytics, Decision Making.
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