Zac Albright Email & Phone Number

Austin, Tx, Us

•Oversee content GTM plans to engage individuals through email & SMS marketing via Klaviyo & Attentive, as well as a focus on Instagram, Facebook, TikTok, X, and YouTube.•Coordinate in house teams and outside content partners/agencies to create paid marketing initiatives.•Capitalize on new business opportunities, identifying and pursuing development pathways based on current market, competitor research, and trends.•Manage E-commerce platform with assistance in page deign, product management, and creative brainstorming. •Managed more than 30 partnerships with outside brands and collaborators in the film & television, sports, music, art, hospitality, and restaurants to bring new products to both regional and domestic markets, adapting strategies and messaging to reflect each individual product.

•Created GTM plans for all new product launches with a focus on email marketing and social media reach.•Facilitated communications between the company and each partner to ensure all aspects of product promotion and agreement terms were met.•Produced and oversaw more than 30 company events ranging from 250-800 attendees at different venues across the United States and abroad.•Created and managed product SKUS, product page templates, collections, and individual page designs.