Zachary Dodge Email & Phone Number

Los Angeles, California, United States

Lead marketing strategy for theatrical, entertainment and event global sports clients creating new brand communications including broadcast, social media and digital activations. Align and direct demand generation across US & Canadian markets, as well as additional paid and creative agencies based on campaign objectives. Established consistent and overarching marketing strategy and consumer connection plans to effectively engage new millennial and Gen-Z consumers, broadening roster of client's brand awareness, sales metrics and TV tune-in goals. Clients Include: Amazon Studios, Wayfarer Studios, Lionsgate, National Seating & Mobility, Debmar Mercury, Wendy Willaims Show, Nick Cannon Show, AEG Sports, USA Rugby, and Tour de France

New York, New York, United States

Developed and executed omnichannel strategies to enhance consumer audiences, key messaging, campaigns, and customer journies for both D2C and B2B segments.Developed a highly effective B2B sales and enrollment strategy, which significantly outperformed industry averages in both enrollment and retention rates.Led a successful re-brand that overhauled the entire brand and revitalized Wagmo's acquisition and member experience journeys. This strategic shift notably enhanced our direct-to-consumer conversion rate, significantly boosted member engagement through lifecycle content, and notably reduced customer churn - allowing for more efficient spending through an improved CAC:LTV.Served as a panelist at numerous insurance conferences contributing expertise on content, voice of customer, and customer experience topics.Position/department eliminated in July 2023 due to company directional shift.

Los Angeles Metropolitan Area

Led the Innovation Marketing team at 24HF, establishing franchise locations inside clubs through partnerships with external fitness brands, driving increased traffic and revenue growth.Oversaw the creation of comprehensive member campaigns through owned marketing platforms, supporting localized club initiative and amplifying brand trustworthiness by leveraging UGC social proof.Collaborated with cross-functional teams to create a unified brand presence across retail, digital, and fitness channels while also benchmarking partnership campaign ROI for future growth strategies.Managed strategic partnerships and steered public relations, reshaping the 24HF narrative as a value-driven, holistic fitness brand

Greater Los Angeles Area

Responsible for the development and maintenance of holistic long-term and annual brand marketing plans, strategies, budgets that brought the corporate vision to life in North AmericaInform, developed, and delivered a roadmap that supported AEG's core objectives around brand awareness and audience segmentation development Developed Marketing Plans that connected products and pillars with our consumers via compelling activations and partnerships. These plans melded cultures together through music, art, action sports, and street culture and celebrated the vast culture and creativity of AEG Sport's consumers

Greater Los Angeles Area

Directed consumer strategy and branding at Soda and Lime, leveraging customer insights to craft marketing campaigns that successfully engaged global audiences across 20+ client brands.Supervised a diverse team of 12 professionals spanning voice-of-customer, branding, and paid media functions, fostering a culture of innovation and collaboration.Developed and executed multichannel marketing strategies for diverse clients, successfully increasing customer engagement, brand recognition, and market share.Managed the overall paid media budget, that delivered high ROI and achieved key performance indicators across professional sports, theatrical releases, and digital D2C brands.Partner of Soda & Lime

Greater Los Angeles Area

Lead client onboarding, planning, strategy, scoping and execution of omnichannel campaigns for pro-sport, theatrical / entertain and CPG clientsPartner of Soda & Lime

Los Angeles, California

Responsible for providing hands-on pragmatic coverage of all client engagements across the entire Jolly Science product portfolio. Oversaw regional Account Managers and ensured delivery of quarterly sales and OKR metrics.

Tampa/St. Petersburg, Florida Area

Lady Lake, Florida