Create end to end web design solutions for industry-leading clients in automotive, eCommerce, luxury, technology, finance, medical and lifestyle industries, both customer-facing and enterprise. Command of planning scope, data analysis, information architecture, design systems, and proof of concept including wireframing, visual design and prototyping. Successes include creating successful client acquisition funnel microsites, introducing rich prototyping into web experiences for Fortune 100 companies, RFPs that won numerous $500K+ accounts, and the launch of a direct mail campaign that secured $43 million for the Fort Vancouver Regional Library.

Portrait and Figure Drawing, Landscape Painting and Portrait Sculpture

UX design leader for Ford Motor Company digital products including Multi-Factor Authentication, FordPass App and Owner. Collaborate with cross-functional teams in data-driven agile environment. Interpret user analytics and user requirements, create vision for user journeys and refine information architecture to solve usability problems and create new interface designs for Ford Owner website. Provide POV for omni-channel customer experience. Advocate for user needs, lead working sessions, wireframe and develop prototypes for user tests to validate proposed solutions. Mentor, review work and provide feedback for experience designers, visual designers and writers. Present recommendations to internal stakeholders and clients. Champion flexibility of component-based design over rigid page templates.

User Experience for Buick.com on the General Motors Quantum platform. Provide user centered design leadership in collaborative cross functional team to engineer solutions on brand site for better engagement, sales growth and improving usability, performance and WCAG compliance. Interpret user research to design user centered solutions that align with brand message, style, and standards. Provided detail oriented layout, CSS, and functionality documentation for the authoring team. Self motivated improvement of rich prototypes using Webflow CMS, HTML and CSS.

Provided user experience solutions for new website development projects and art direction for advertising campaigns for global clients in technology, automotive, and industrial B2B. Developed creative solutions for brand campaigns, responsive websites, mobile apps, integrated advertising. Conceived, pitched, won, and directed the creative development of a $100K integrated campaign. Launched top lead-generation campaign of 2015 for SOLIDWORKS.

Designed winning RFP presentation decks for $500K+ accounts. Adapted existing styles and developed new styles with photography, type, and custom infographics to create highly finished PowerPoint and Word documents. Created fully styled decks of 50-80 pages on short timelines in highly competitive tourism, energy, and consumer goods markets for clients including Honeywell, Nestle, Tourism Canada, Tourism Australia, and the Rhode Island Commerce Corporation. These presentations had a 90%+ success rate and won an estimated $8 million in new business.

Directly responsible for scheduling marketing for worldwide luxury brand. Reported directly to CMO and worked closely with CEO and Director of Sales. Worked in all stages of marketing initiatives: creative concept, project management, media buying, production, and tracking. Assisted with redesign of company website. Created graphics for main website, social media, direct email, retail displays, ads, and sales collateral.

Launched a boutique retail and wholesale coffee business from ground-up. Conducted market research, developed business plan, acquired funding, and managed daily operations. Built social media network and created a schedule of events and promotions. Attracted positive press coverage and rapidly grew brand in the first year. Expanded wholesale and retail presence and increased overall revenue year-over-year. Sold business in 2011.

Promoted from Graphic Designer. Directly responsible for annual marketing schedule and budget for eight different restaurant and entertainment brands. Reported directly to CEO and worked closely with COO and venue managers. Directed redesign of Company website. Designed content for website, MySpace, on-location signs and POP, menus, promotional video graphics, and OOH. Developed creative guidelines for four brand concepts, including the launch of a new venue.