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What I love about product management is also what draws me to the best players of my favorite game, Survivor. These players form alliances based on shared goals, pivot strategies when needed, and always stay focused on their objective: winning the game. Product management requires the same skills — building partnerships, staying adaptable, and driving toward success no matter the challenge. These qualities have shaped how I solve complex issues, as the following stories illustrate.At Popsixle, I led a pivot that turned a struggling business into a success story. Shortly after I joined the company, our fundraising fell through and we only had four months of runway left. After conducting user research, I identified an opportunity in enhancing ad performance for ecommerce brands. I persuaded leadership to shift focus and repurpose an internal tool into our core offering. Within six months, we had 100+ clients, achieved $500K ARR and established a sustainable business model.Building on this momentum at Popsixle, I then tackled a revamp of our onboarding experience, which had been frustrating both customers and our support team. Onboarding took up to seven days and required excessive manual touchpoints. Initially concerned about job impacts, I rallied the support team by showing how improved onboarding would free them to focus on new initiatives. We built a new self-serve onboarding experience, and reduced onboarding time from seven days to less than two. Manual support interventions dropped by 50%, saving the company $100K annually.Outside of work, I run a fan edition of Survivor (see banner). 20 of my friends and family spend a weekend competing in challenges, forming alliances, and voting each other out at tribal council. It’s always a summer highlight, and I enjoy brainstorming ideas to enhance the game each year. I once played in a surprise bachelor party edition, only to get voted out at the final 3 after losing a balancing challenge (luckily I’ve not been voted out of my marriage!). I’m also passionate about housing policy, a cause that has fascinated me since living in Tokyo. That experience ignited my belief in the power of walkable cities with dense, accessible housing. Today, I participate in a housing advocacy group, working with city officials and attending council meetings to push for more housing. While my enthusiasm for housing might bore some of my family to tears, it’s something I really love.If you’re interested in discussing product management, swapping Survivor strategies, or talking about housing policy, feel free to connect!
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Co-PresidentScalecommerce IncBoston, Ma, Us -
Lead Product ManagerPopsixle Feb 2022 - PresentBoston, Ma, UsLead strategy and GTM for a B2B adtech startup, growing the business from 0 to $X.XM in ARR- Identified a market gap in adtech for eCommerce brands, influenced CEO to pivot the product, and orchestrated the GTM strategy, securing 100+ customers and generating $500K ARR in 6 months- Designed and rolled out a dynamic pricing strategy that led to a 17% lift in ARPA- Introduced company-wide OKR alignment processes, resulting in a 37% increase in MRR through improved goal setting and accountability- Partnered with design to create a self-serve onboarding experience that reduced user time to value by 70% and halved manual support touchpoints, improving scalability and customer satisfaction -
Product ManagerHarvard Business School Online Nov 2020 - Jan 2022Boston, Massachusetts, UsLed strategy and execution to optimize internal processes at edtech organization- Planned and launched an automated reporting system to track course performance that freed up XXX person-hours per month- Analyzed customer data and got leadership buy-in to reprioritize learning tracks product, driving a XX% increase in past participant course enrollment and an estimated increase in revenue of $XM -
Lead Product Manager / Co-FounderVetd Jun 2017 - Oct 2020Philadelphia, Pennsylvania, UsLed product strategy for B2B SaaS procurement platform for ecommerce brands - Conceptualized and implemented a product-led growth strategy, growing the platform’s user base to over 1,000 B2B buyers and sellers- Led fundraising strategy and closed $600K+ seed round to support product development and go-to-market initiatives for Vetd- Built the initial product MVP using no-code tools, enabling rapid iteration and early customer validation with minimal development resources- Led customer interviews, researched market trends and conducted user surveys to identify pain points and inform product development -
Lead Product AnalystDigitas North America May 2016 - May 2017Boston, Massachusetts, UsAnalytics consultant responsible for developing recommendations for Fortune 500 B2B and B2C clients- Spearheaded cross-channel strategy development with marketing, engineering, and UX, resulting in a 50% YoY growth in KPIs for a CPG client- Aligned stakeholders for a site rollout prioritization initiative, accelerating go-live timelines by 25% to meet client target- Hired, trained, and managed a team of four analysts, providing coaching and mentorship to 20+ member analytics team in London -
Manager, Strategy & AnalysisDigitas North America Jun 2015 - May 2016Boston, Massachusetts, Us -
Senior Analyst, Product & Marketing AnalyticsGemvara Mar 2014 - Jun 2015Boston, UsMarketing and site analyst providing recommendations at a Series D ecommerce startup that generated $3M+ in revenue- Developed and got buy-in from C-Level leadership team for a cross-channel marketing strategy that led to an increase in bookings from organic search of $2M, a 23% increase YoY- Led GTM testing for new business line, Stone Reset that generated over 500 sales within the first six weeks of launch - Partnered with marketing and site teams to provide recommendations to improve company KPIs
Zach Shapiro Skills
Zach Shapiro Education Details
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Kenyon CollegeEconomics -
Harvard Business School OnlineOther; Certificate In Leading With Finance -
4A'S Institute Of Advanced Advertising Studies (Iaas) -
Arc AcademyBusiness Japanese
Frequently Asked Questions about Zach Shapiro
What company does Zach Shapiro work for?
Zach Shapiro works for Scalecommerce Inc
What is Zach Shapiro's role at the current company?
Zach Shapiro's current role is Co-President.
What is Zach Shapiro's email address?
Zach Shapiro's email address is sh****@****ail.com
What is Zach Shapiro's direct phone number?
Zach Shapiro's direct phone number is +4413155*****
What schools did Zach Shapiro attend?
Zach Shapiro attended Kenyon College, Harvard Business School Online, 4a's Institute Of Advanced Advertising Studies (Iaas), Arc Academy.
What skills is Zach Shapiro known for?
Zach Shapiro has skills like Strategy, Analysis, Analytics, Economics, Data Analysis, Google Analytics, Powerpoint, Microsoft Excel, Omniture, Seo, Web Analytics, Competitive Analysis.
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