•Started on pilot team, helping build the Home & Auto category to $4M in GB/month, making it the most profitable vertical per rep• Managed a pipeline of 150+ accounts in various stages of the sales cycle• Imported and analyzed Salesforce data with advanced SQL queries to automate multiple reports weekly, monthly, and quarterly on the Groupon Tableau Server to help identify opportunities and promote market growth• Effectively educated clients on how to use Groupon’s proprietary Merchant Center portal, developing and presenting KPIs at client’s request• Presented Groupon’s platform at various conferences/showcases to high-level, multi-nationalaccounts such as (but not limited to) Valvoline, Jiffy Lube, and Midas

•Built up smaller markets (city subscriber counts <100,000 subs) within the Groupon platform through cold calling merchants and implementing the sales process•Researched and analyzed specific merchant categories/markets to find ideal offerings and price points•Successfully reached 12-week contract criteria in just 4 weeks, fast tracking out of the program and being subsequently promoted to Groupon’s dedicated Home & Auto vertical

•Fielded and vetted inbound business, consulting merchants through their marketing objectives•Generated optimal and unique deal structures using Salesforce

•Utilized Nielsen Nitro, Answers, and Assortment Advisor software programs for data extrapolation and analysis of all Del Monte Fruit and Vegetable products•Constructed Del Monte’s Fruit Category Story leveraging Category, Channel, and Consumer/Shopper Need States insights to increase Shopper Conversion, Penetration, and Sales•Helped create multiple planograms for redesign of Safeway’s COS Fruit Category, implementing Del Monte’s new “Fruit Chillers” products•Compiled shopping demographics for specific channels using Purchase Structure and Shopper Segmentation insights•Executed various Tomato Category projection analysis scenarios for Del Monte specific brands: Contadina($61M), Del Monte($89M), and S&W($15M), using Henry-Rak’s Strategic Planner software