Merged Zack Brands you into Pivot Creative.

Sometimes our vision can blind us. I specialize in bringing strategic clarity and focus to brands new and old, big or small. Tell them you know someone who can help clear the fog and help you smash through the ceiling holding you back!

Amazon seller fulfilled and FBA increasing sales from $0 to $1500k per month in two years.Replaced nonfunctioning long-distance teams with high functioning local teams lead us to improve the strength of our brand, stabilize during the pandemic, and opened opportunities for growth.Hired and managed a team of creatives for video shoots, photography, and social media marketing, trained teams across locations in how to use the system and support the customers.Stabilized sales during the pandemic even after losing our storefront, while increasing new customers YOY over 20%, through consistent messaging and programmatic upper funnel nurturing.Attitudinal research, user personas and journeys to determine segments to targetArt Direction for all vendors across all touchpoints for brand consistencyProduct Photography and built a custom studio to fix the consistency of the brand and remove existing poor-quality photos.Website re-design with better UX, faster theme, and better SEO for a push in paid and organic search, which resulted in fewer bounces and abandoned carts and an increase in organic traffic boosting sales without increasing ad spend.Created a new style guide with pattern library and design language and consolidated into usable assets for all brandsDesign for signage, hero banners, affiliate programs, email signatures, internal communications, and print advertisingCrafted new brands for new partnerships and refreshed existing white-label brandsBuilt digital signage from scratch with rotating messaging based on time and day, using raspberry pi and opensource softwareTransitioned the brand to create more value and become an authority in our space and nurture the next generation of consumers for long term growth and retention by brokering a business partnership to transition the company value proposition from discount products to being an authority in health and wellness.

Improve SEO and maintain websites, consult on marketing strategies, help companies develop their brands, and bring consistency to their message across all touchpoints

Managed multiple websites in charge of rebuilding and refactoring existing web presences to work with HTML5, CSS3, and Bootstrap. Worked in multiple IDE’s debugging automation, and writing tests against workRefactored and organized code for SEO, and 508a compliance.Worked to make all web presences adaptive and responsive based on the usage reports from Google analyticsBuilt and designed internal interfaces for employee profile management systemWorked with the design team to create marketing pieces in Adobe Premiere and After Effects for the Careers in the 603 campaign.Responsible for rebuilding NHCOLLEGECLUB.com to be responsive, and 508a compliant as well as designed to be better suit parents and the middle school target audiences.

Played an integral role crafting and maintaining the style guide and pattern library used across multiple teamsWorked in multiple IDE’s debugging automation, and writing unit testsHelped craft responsive and adaptive assets such as custom icons and logos using LESS and SVGSalesforce.com was interested in buying our product and they wanted to see it integrated with their product. Responsible for mission-critical proof of concept of our new product in a mock that was successfully presented, in real-time, to 150,000 attendees for dream force, the annual salesforce.com conference.

Educated teams on current technologies and how we may best take advantageResponsible for hand coding UI, interaction, and tools for client-facing websites and applicationsImplemented UI and UX features and built tools and frameworks to simplify developmentCommunicate with cross-functional teams in an Agile/SCRUM environment; Interacted with overseas development and QA teamsDesign new accessibility tools for the education technology sector which addresses standards for special education childrenCreated and maintained style guides and graphical user interfaces that engaged and resonated with users across all platforms.Hand-coded user interface and interaction from PSD and Omnigraphle files into cross-browser, accessible, semantic, responsive, HTML5 and CSS3

Lead Project Manager for new and existing web projects from inception to deliveryHand code PSD files or transform a static image into a semantic, fast, responsive, w3c validated, mobile-first HTML5 and CSS3 web pageDesigned websites, logos, and corporate brand identity packages from concept to creation to properly brand and market a product and/or service Created branding and marketing strategies across all user touchpoints using methods like design mock-ups, wireframes, user interviewing, fact-finding studies, card sorting, and heuristic reviews of existing systems to ensure measured results so current and future efforts are cohesive with the voice and strategy of the brand. Researched market competitors and created strategic marketing plans for SEO and SEM to ensure the maximum ROI and ensure all business requirements have been met.

Project manager for new and existing web projects. Work directly with clients from concept to creation, including full branding packages and custom web invoicing systems.Create internet marketing plans to tie into existing brand and marketing materials that included enhancement and maintenance of web sites.References and examples available upon request.

Specialized in web accessibility using HTML5 and CSS3, custom-built tools to make digitized standardized testing accessible for all disabilities for 508a, WCAG 2.0 compliance