- Management and strategy: Support the overall GTM strategy and execute on the company vision- Process optimization: Optimize key marketing and sales processes- Technology and project management: Implement the right technologies and managing process workflows- Data and analytics: Deliver the right data and translate them into actionable insights

- Drive business and product strategy to determine initial product market fit, go-to-market strategy, and business model- Spearhead messaging and communication with the public, potential customers, and possible investors including website and blogs- Develop relationships with promising customers, future users, channel partners, and relevant industry thought leaders and bloggers- Create sales and marketing process, determine success metrics, and manage day-to-day business tasks including accounting and HR

- Control startup pipeline/communication (cut time in half), run initial meetings, decide to pass or pursue due diligence (led to an investment)- Support five existing portfolio companies with market segmentation, sales and marketing, and fundraising plan (helped Series A raise)- Create content and blogs regarding potential investment areas, startup success metrics, and two internal industry white papers

- Developed investor pitch deck and investor materials such as 5-year summary resulting in over $300,000 in secured funds- Contributed on the go-to-market strategy, sales strategy, brand messaging, market segmentation and marketing materials in preparation for launch in 2016- Produced and distributed press release resulting in Technical.ly Philly article which led to introductions to potential partners and grant organizations- Assisted with grant and award proposals leading to KPMG’s Enterprise Award finalists and Benjamin Franklin Tech Partner grant finalist (awaiting results)

Director of Marketing (2015-2016)- Initiated, negotiated and coordinated advertising, promotions and marketing as company grew from two to five facilities and $4M to $16M annually- Conceived and implemented promotional membership programs and strategic partnerships to build brand awareness, enhance brand loyalty and increase revenue leading to a 25% increase in weekday business• Managed five Marketing Coordinators and Marketing Assistant for consistent branding, communication and objectives Marketing Manager (2013-2015)- Executed all marketing including design, messaging, on-site representation and social media, overseeing branding - Developed the marketing strategy for grand opening of each new location, analyzing success and iteratingMarketing Intern (2012-2013)- Supervised all relationships with customers, partners, vendors, CVBs, to build partnerships and corporate business- Directed charitable charter (CAReS) to manage donations, create initiatives leading to over $250,000 total donations