Serving incredible clients. Collaborating with an incredible team. Discovering incredible talent.

Investing, growing and leading this startup with a product new to an old and troubled industry presented many challenges. First and foremost, creating a brand awareness that focused on care and kindness while still promoting effectiveness was essential and driven by social media and other online marketing campaigns. Building and training a team of brand ambassadors came first and opportunities abounded. Focusing on social media and other online marketing campaigns we earned an often elusive immediate success and enacted a structured plan of sustainability. Both national and international interest from customers and distributors alike shifted our focus to the logistics of wholesale acquisition, receiving and retail shipping. After airing on Shark Tank in May of 2020, effectively navigating multiple shipping providers during the pandemic, and managing both personal and efficient customer service, First Saturday Lime became and remains a nationally recognized and celebrated brand.

As an operating partner focused on Human Resources, I recruited, hired and retained hundreds of employees from all walks of life. Teamwork and a coordinated effort in training were essential to this organization successfully returning over a million dollars in annual sales.

Multi-tasking a complete coordination of sales, production, shipping logistics and customer service for 100,000+ units and 500+ semi-truck deliveries annually.